The History Behind Commerce Roundtable
Commerce Roundtable was founded by Sendlane to bring the DTC community together for real conversations about growth. The first in-person event brought 50 founders and marketers from the cannabis industry around roundtables to swap ideas, tackle challenges, and spark collaboration.
When the world shut down, Commerce Roundtable adapted. The event transformed into a virtual series that brought together hundreds of founders and marketers eager to connect, learn, and support each other during a time of uncertainty.
As in-person events returned, we brought back Commerce Roundtable to San Diego. Hundreds of DTC founders and marketers came together IRL for two days filled with honest conversations, fresh ideas, and the kind of spark you only get face to face.
The community took ownership, officially acquiring Commerce Roundtable and expanding it to new markets like Miami and Austin. What started as a single roundtable has grown into a nationwide movement for DTC founders, brand leaders, and marketers who believe in learning together and building what’s next.
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We’re taking over the waterfront again for two days at the Port Pavilion, a one-of-a-kind event space with sweeping ocean views, salty air, and the vibrant energy of the city. It is the perfect setting for big ideas, hands-on learning, and connections that last.
2019
Commerce Roundtable was founded by Sendlane to bring the DTC community together for real conversations about growth. The first in-person event brought 50 founders and marketers from the cannabis industry around roundtables to swap ideas, tackle challenges, and spark collaboration.
2020
When the world shut down, Commerce Roundtable adapted. The event transformed into a virtual series that brought together hundreds of founders and marketers eager to connect, learn, and support each other during a time of uncertainty.
2023
As in-person events returned, we brought back Commerce Roundtable to San Diego. Hundreds of DTC founders and marketers came together IRL for two days filled with honest conversations, fresh ideas, and the kind of spark you only get face to face.
2024
The community took ownership, officially acquiring Commerce Roundtable and expanding it to new markets like Miami and Austin. What started as a single roundtable has grown into a nationwide movement for DTC founders, brand leaders, and marketers who believe in learning together and building what’s next.
About CR
It brings together founders, brand leaders, and growth marketers to share real-world strategies, trade ideas, and tackle the hard questions that truly matter. This is not a typical conference filled with endless sales pitches or generic panels. Every session is actionable, relevant, and focused on solving the real challenges brands face today. It is a space where brands meet, learn, and evolve together in an engaging, energizing setting designed for people who want to make a real impact.
Not your typical eCom event
Real Playbooks
No surface-level talks or recycled advice. Learn directly from founders and operators behind top DTC brands with real strategies you can implement immediately.
Brands First
70% of our attendees are brand leaders. You’ll connect with people who understand your challenges and skip the sales pitches.
Non Traditional Setting
No suits. No stale coffee. No stuffy ballrooms. Just an intimate, lively environment built for real learning and genuine connection.
Learning Meets Fun
We keep the vibe fun, engaging, and high-energy. From all-day giveaways to creative lounges and hands-on activations, Commerce Roundtable is designed to make every moment memorable
PAST SPONSORS
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Faq
Q: What is Commerce Roundtable?
A: Commerce Roundtable is a two day, one-of-a-kind DTC event created by the community, for the community. Expect high-impact conversations industry leaders, diverse topics, and a highly curated experience that breaks the mold of traditional conferences.
Q: Who attends Commerce Roundtable?
A: Commerce Roundtable brings together leaders from mid-market and enterprise DTC brands alongside top tech and agency partners, maintaining a 3:1 brand-to-partner ratio to foster high-value conversations and meaningful connections.
Q: What is the cancellation policy?
A: All tickets are non-refundable. However, if you can’t make it, we’re happy to transfer your ticket to a future Commerce Roundtable event.
Q: How can I become a speaker?
A: We’re always looking to feature experienced industry leaders with real-world insights to share. If you’re interested in speaking at Commerce Roundtable, reach out to madison@commerceroundtable.com with a brief overview of your background and topic ideas.
Q: How can I become a sponsor or partner?
A: We’d love to explore ways to collaborate. If you’re interested in sponsoring or partnering with Commerce Roundtable, please fill out our sponsorship interest form, and our team will be in touch to discuss options.