23:59The Retention Roadshow
The Retention Roadshow · Miami
Retention Revenue Planning with Anwar Abdul Jawad
Anwar Abdul Jawad connects retention planning to cash flow, contribution margin, and acquisition capacity. His plot, pivot, profit framework turns a marketing calendar into a plan for hitting a revenue target.
Watch it. Put it to work.
ABOUT THIS SESSION
Define retention’s job in your business.
Anwar Abdul Jawad connects retention planning to cash flow, contribution margin, and acquisition capacity. His plot, pivot, profit framework turns a marketing calendar into a plan for hitting a revenue target.
For ecommerce founders, marketers, and operators working on retention.
- Speaker
- Anwar Abdul Jawad
Prophit Engineer, Common Thread Collective - Recorded at
- The Retention Roadshow ↗
Miami · June 2026
Speaker roles and platform examples reflect the session’s original context. This is an archived conversation.
TAKE IT BACK TO YOUR DESK
Ideas to put to work.
- 01
Define retention’s job in your business
Use your purchase cycle and incremental revenue benchmarks to set realistic expectations.
Read this part · 03:07 ↓ - 02
Turn the calendar into a forecast
Attach expected revenue to flows, campaigns, and specific marketing actions.
Read this part · 14:38 ↓ - 03
Prepare to change the plan
Use daily performance to decide when an offer or campaign needs a deliberate pivot.
Read this part · 16:58 ↓
READ THE SESSION
The edited transcript.
A condensed, edited reading version based on the YouTube captions and session chapters. Repetition and unclear audience audio have been removed; the discussion is paraphrased for clarity, rather than presented as a verbatim transcript. Timestamps refer to the original video.
Original recording on YouTube ↗Define retention’s job in your business
Retention plays different roles in high- and low-LTV businesses. Anwar compares incremental revenue over 60 days and one year to understand what returning customers can contribute. That diagnosis informs how aggressively a brand can acquire customers and how much cash the business needs to support growth.
Turn the calendar into a forecast
Forecasting is presented as a plan to hit a number, not a prediction detached from execution. Historical seasonality and quantitative data work alongside qualitative plans for promotions and campaigns. Breaking the goal into daily expectations makes shortfalls visible while there is still time to respond.
Prepare to change the plan
The examples include changing a Black Friday offer and using a short flash sale to close a gap. The point is not that every brand should copy the same promotion. It is that the team should connect an action to a financial need, evaluate its contribution margin, and adjust deliberately.
KEEP THE IDEAS COMING
Stay in the conversation.
3 SESSIONSPLAY IT BACK. PUT IT TO WORK.
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