COMMERCE ROUNDTABLE · 2027
See you in
San Diego.
Welcome to the main event. We're back for Year #5! 1000 of the brightest in the community will join us for 2 days of keynotes, roundtables, and networking on the water!
- WHEN
- September 20–21, 2027
- WHERE
- Port Pavilion on Broadway Pier1000 N Harbor Dr
San Diego, CA 92101 - THE ROOM
- Approximately 1,000 attendeesTwo days of learning and connection
NEW FOR 2027AUSTIN + SAN DIEGO
INTRODUCING ROUNDTABLES
Your people.
Your challenges.
One table.
Some of the best answers come from someone figuring out the same thing you are.
We’re making room for those conversations. Starting in 2027, our midday roundtables bring brands together in highly curated groups, matched by vertical, business size, revenue, or the challenges on their minds.
A moderator keeps the conversation moving. You bring what you’re working through, hear what’s working for others, and work through ideas together.
No pitches. Just people helping people.
CURATED AROUND
- Your vertical
- Your business & revenue size
- Your shared challenges
AGENCY OWNERS, THERE’S A TABLE FOR YOU TOO.
Connect with fellow agency owners and leaders who understand your side of the business. Talk through shared problems, compare notes, and work toward solutions together.
Part of our Austin and San Diego flagship experiences, starting in 2027. Our roadshows already bring people together through small, hands-on workshops.
Get a feel for the conversations before you join us.
Explore the San Diego archive ↗SAN DIEGO 2026 · IN PICTURES
You had to be there.
Next time, you can be.
Bryce Calcagno@InVigBryce
The amount of tactical advice for improving CVR has already been implemented on my pages.
Colton Lee@coltonjetlee
Nobody hosts like these two, and the whole CR crew crushed it again. The protein was plentiful.
John Roman@JohnMRoman
Oh man, last week was epic at @CommerceRound.
Simon Robert@Simon__Rob
Back from Commerce Roundtable in San Diego feeling fresh
seb | static ads@sebastian_dtc
got to chop it up with other killers in the static ads game @Simon__Rob @jules_lmr_
Spencer Pawliw@spencepawliw
Grateful for the opportunity to speak, and to connect with so many driven founders.
Joe Putnam@JosephPutnam
“I have yet to see someone great at AI lose their job.” @jacob_posel That easily was a top 5 quote from @CommerceRound this week. 👀
Bryan MacDonald@DTCbromozi
Karaoke after the final day of @CommerceRound was absolutely legendary.
Ian Oki Fleming@IanFlemingo
Got to soak up wisdom from @JohnMRoman, @DTCbromozi, @ChereneAubert, and the rest of the operators on stage and off.
Nate Lagos@natelagos
So pumped to see my friend & client crush his first speaking gig: Kyle Yeoman, President of Groove Life…
Jacob Posel@jacob_posel
Wow, what an exceptional event. Every minor detail felt accounted for. The organisers are absolute pros.
Jannik Semmelhaack@voids_jannik
Yesterday, I was on stage with HYROX in San Diego in front of 750 people.
Jamil Bhuya@jamilbhuya
Filming in beautiful San Diego for @ecommcowboy during a packed house at @CommerceRound. Life’s pretty good 😎
Jordan West@jordantwestecom
There’s a reason this is my favourite yearly DTC event! Great people at @CommerceRound
Amer Sunny Grozdanic@AmerGrozdanic
No e-commerce conference packs a room like this. All eyes on stage.
Brett Curry@BrettCurry
The one. The only. @ezrafirestone dancing his way on stage to drop knowledge at @CommerceRound True OG.
Shri Kanase@EcomShri
@CommerceRound day 1 was just as amazing as it looked in the photos
Caitlin Hutchinson@caitlinkhutch
Your friendly @CommerceRound girl squad. ✌️
Amer Sunny Grozdanic@AmerGrozdanic
Simply…no conference beats this location, this energy, this content. Helluva job @jimmykim and the entire @CommerceRound team.
Leandro Cabrini@leacabrini
A guy crashed @CommerceRound in a full driver suit
Bryan MacDonald@DTCbromozi
It doesn’t matter if you’re doing $1M or $100M, you are not treated differently. Everyone is an equal and everyone is willing to connect and help however they can.
Sarah Levinger@SarahLevinger
Out of all the events I get to attend each year, this one is still my favorite. So many familiar faces, good food, great vibes, even better conversations.
Fil@BallinFil
Ya'll made an event where agencies, brands, service partners come together and have a good time.
Varun Kandula@VarunKand
@CommerceRound knows how to put on a show. Best event yet.
Corey Epstein@coreyepstein
I’ve been in DTC since 2012 and you guys have built the best community I’ve seen and the production was flawless
Fil@BallinFil
Just won a MacBook at @CommerceRound
Bryan Starck@bryandstarck
Amazing time with @ecommcowboy at @CommerceRound 🤠
Melanie Balke@Melanie_Balke
Other conference hosts could never have this much swag @iamshackelford
Nick Shackelford@iamshackelford
First person to ever give me a future in ecom and here we are over a decade later.
Phoenix Technologies@phxecom
We co-hosted the happy hour on the rooftop at Topsail with @ShipVelocity and @Compaytence, and it stayed packed with ecommerce founders and operators from sunset until well after dark.
Abdurahim@abdushodmonov
Shoutout to @iamshackelford for an amazing event.
Jimmy Kim@jimmykim
Grateful for another successful year.
Sarah Carusona@sarah_carusona
@CommerceRound San Diego → @runneth NYC The talks were great. The little convos outside them are what I’ll remember…
Tyler Brechbiel@TylerBrechbiel
It was a ton of fun and we got to meet so many cool brands in the process
Jordan West@jordantwestecom
Such an honour to get to speak at @CommerceRound this year!
perhaps@perhapsagency
Two days in San Diego, plenty of great conversations, and a lot to take away from @commerceround.
CWILL@cwill_global
We left @CommerceRound with plenty to think about from the conversations we had.
Chase Dimond@ecomchasedimond
Having @CommerceRound withdrawals. Anyone else?
Lauren Murphy@lmurph_fintech
Commerce isn't becoming simpler. It's becoming more connected.
Matthew Holman@subscriptiondoc
One thing I'm still pondering after Commerce Roundtable. Did not come from any of the sessions, but instead of conversation with Yasmin Mahe.
Common Thread Collective@CommnThreadCo
Proof that @TaylorHoliday, @alexrudolphh, and @TylerBrechbiel made it out of the group chat And onto the stage at Commerce Roundtable 🎤
Ben Fitterman@benfitterman
@ezrafirestone kicking it off with a bang. Dropping some killer eCom and life knowledge.
Brett Fish@brett_fish
@CommerceRound in SD was a really solid event - glad I was able to go - and highly recommend you come next year!
Phoenix Ha@_phoenixha
Holy growth 😳🥹 @CommerceRound
Bora@BoraMutluoglu
@CommerceRound day 2 baby shark under the sea vibes @iamshackelford @jimmykim
CWILL@cwill_global
Between the pier and a few surfboards, we had time to catch up as a team and connect with others building across the Shopify ecosystem.
Keyan Bazargan@OpsWithKeyan
Had a blast joining @ecommcowboy's live stream at @CommerceRound
Maximilian Breall@breallstrong
Commerce Roundtable Day 1: @chrislukehall is very tall
Melanie Balke@Melanie_Balke
@CommerceRound is a 10/10 event.
Alyssa@xalyssajeanx
@CommerceRound keeps getting better year after year. For me, it’s to learn whats relevant and valuable and more importantly, to engage what is a yearly reunion with some of my favorite internet friends.
Chris Geiss@cpgeiss
What an amazing 2 days out in San Diego at @CommerceRound.
Ben Fitterman@benfitterman
Everyone was incredibly down-to-earth. I could strike up a conversation with anyone and people were genuinely excited to talk.
Caitlin Hutchinson@caitlinkhutch
I forgot how good it feels to hang with people IRL instead of on a zoom call.
Steven Bell@steeze_0
Super humbling to chat w so many hustlers running laps around me rn
Rory McLaughlan@r0rymclaughlan
learnt some things we can implement on tiktok, trybe and in our creatives
Steve Yang@stevekangyang
We had time as a team, swapped ideas with people from across the ecommerce community, and made plenty of new connections along the way.
Tyler@TylerBrechbiel
We got to meet so many cool people there