The main event is back for year five! Join 1,000 founders and operators by the water for keynotes, curated roundtables, and the best networking in DTC.

Get San Diego tickets ↗
WHEN
September 20–21, 2027
WHERE
Port Pavilion on Broadway Pier
THE ROOM
~1,000 attendees
THE FORMAT
Keynotes + roundtables
SAN DIEGO 2026 · THE RECAP

The main event,
in a few minutes.

Ezra Firestone kicked it off. Then two days of no-fluff talks from operators like Taylor Holiday and Brett Curry, a $100K check handed out on stage, and sunsets on the harbor.

SAN DIEGO 2026 · ATTENDEE HIGHLIGHTS

From the people
in the room.

Useful ideas. Real connections. In our San Diego attendee survey, here’s what people said.

Very few events actually
change how I operate.
This one did.
Alan HuynhSan Diego 2026 attendee
Best venue there is with a solid energy and vibe. Will be back every year without a doubt!
Elliot Van NestSan Diego 2026 attendee
Most people I spoke with were brand owners themselves, or worked on the brand side, and were just there to learn and meet other founders.
Nick StobieSan Diego 2026 attendee
It felt like we were getting early access to what’s coming, what people are testing, and what we should be paying attention to before everyone else catches on.
Robby LittleSan Diego 2026 attendee
Commerce Roundtable was a great opportunity to network and learn the latest about what's happening in the industry. The vibes are great and you couldn't ask for a better location!
Sarah MaganaSan Diego 2026 attendee
Commerce Roundtable was an excellent blend of deep industry insights from immediate tools and takeaways to looking into the future of what changes are coming and how to prepare.
Tawnie ScarboroughSan Diego 2026 attendee
A group of attendees smiling together in front of the turquoise event vanA speaker sharing ideas in front of the turquoise and yellow San Diego backdropCommerce Roundtable surfboards beside the harbor with a boat passing behind them
A speaker presenting in front of the San Diego event backdropAn attendee checking in with the event team under the palmsA furnished partner lounge with curved sofas, flowers, and event branding
Attendees smiling and sharing a conversation around a waterfront tableThe San Diablo team sharing churros during Churro HourA helmeted host in a racing suit holding a microphone
Attendees laughing together over a conversation beneath the waterfront canopiesTwo presenters answering audience questions togetherTwo Commerce Roundtable photo strips capturing friends at the event
A group sharing a laugh during a golden-hour conversation by the harborA colorful platter of fresh fruit at the waterfront breakfastFour members of the event team together at the check-in counter
An attendee smiling with a fresh coconut by the harborAttendees listening closely to a session inside the San Diego venueTwo attendees embracing in front of the turquoise event van
A smiling bartender chatting with an attendee at the waterfront barA presenter with a handheld microphone on the San Diego stageTwo attendees smiling with a one hundred thousand dollar giveaway check
NEW FOR 2027AUSTIN + SAN DIEGO
INTRODUCING ROUNDTABLES

Sit with brands
facing the same challenges.

Some of the best answers come from someone figuring out the same thing you are.

That’s why we’re adding midday roundtables in 2027. We’ll match you with a small group of brands based on your vertical, size, revenue, or the challenges you’re facing.

A moderator keeps things moving. You bring what you’re stuck on, hear what’s working for others, and figure it out together.

Nobody’s selling anything. Just people helping people.
CURATED AROUND
  • Your vertical
  • Your business & revenue size
  • Your shared challenges

Less small talk.

More “same here.”

AGENCY OWNERS, THERE’S A TABLE FOR YOU TOO.

Connect with fellow agency owners and leaders who understand your side of the business. Talk through shared problems, compare notes, and work toward solutions together.

YOUR OWN PEER GROUP ↗
SAN DIEGO 2026 · REPLAYS

Missed a talk?
Watch every session.

18 talks from San Diego 2026, with Ezra Firestone, Taylor Holiday, Brett Curry and more.

Watch the replays ↗
WHO YOU’LL MEET

You’ll be in good company.

These are just a few of the brands in our community. Come meet the people behind the brands you already know.

Liquid I.V.
OLIPOP
Feastables
True Classic
Dr. Squatch
AG1
Skullcandy
Revolve
Chomps
Thinx
Caraway
Cymbiotika
Joybird
HYROX
IQBAR
BRĒZ
Javvy
Solawave
Milk Bar
Four Sigmatic
Kopari Beauty
Simple Modern
Everyday Dose
Scentbird