for ecommerce brands and agency marketers
The Retention Roadshow
Commerce Roundtable is hitting the road! The Retention Roadshow is a one-day, highly tactical workshop series built for retention marketers across brands and agencies, where top operators share what’s actually working to drive repeat revenue, improve LTV, and build more profitable businesses.
Coming to a city Near you
Inside the Experience
What to Expect
- Tactical sessions on email, SMS, and lifecycle marketing
- Hands-on workshops to apply strategies in real time
- Insights from top retention marketers and operators
- A curated room of 75–100 attendees
- Breakfast, lunch, and real conversations built in
Who Should Attend
- Retention marketers at eCommerce brands
- Agency marketers managing retention for clients
- Email and SMS marketing teams
Why Attend
- Tactical, execution-focused content you can actually apply
- A workshop-style format built for real participation
- A curated room that makes meaningful conversations easy
- Direct access to top retention marketers and operators
You’ll walk away with:
Coming to a city Near you
MEET THE EDUCAToRS
Jimmy Kim
Jimmy Kim is a 4x founder and seasoned email marketer with 17+ years of experience across DTC and SaaS. Today, he’s building community for eCom email marketers, co-hosting leading podcasts, and fueling B2B SaaS growth through alternative media.
Nick Shackelford
Nick Shackelford is a performance marketing expert who’s helped scale over 125+ DTC brands through high-impact creative and media buying. As the host of Commerce Roundtable, he brings the community together to share unfiltered insights and push the industry forward.
Eric Rausch
Co-Founder of New Standard Co, a multi 7-figure retention agency. Eric has 13 years of experience running lifecycle marketing for nearly 100 brands ranging from Fortune 500's to startups.Currently, New Standard Co works with brands such as: AG1, New Era, Ruggable, BYLT Basics, Everyday Dose, Caraway, Sundays for Dogs, Sandcloud, Magic Mind, Livfresh, Arrae and many more.
Daniel Guerra
Partner and Head of Data and Design at New Standard Co., a multi-seven-figure retention agency. With over 10 years in ecommerce across acquisition, growth, and creative strategy, Daniel now focuses on bridging the analytics gap with creative execution for eight, nine, and ten-figure DTC brands.Currently, New Standard Co works with brands such as: AG1, New Era, Ruggable, BYLT Basics, Everyday Dose, Caraway, Sundays for Dogs, Sandcloud, Magic Mind, Livfresh, Arrae and many more.
Melanie Balke
Melanie Balke is the CEO and founder of The Email Marketers. The Email Marketers helps brands grow customer lifetime value by getting customers to return, spend more, and stay longer. Current and former clients include: Beatbox (acquired by AB InBev), Grüns (acquired by Unilever), Open Store, Plunge, Gimme Seaweed, Koala Eco, and KiwiCo.
Rytis Lauris
Rytis Lauris is the Co-Founder and CEO of ecommerce-tailored email & SMS marketing automation platform Omnisend. Having spent more than 10 years building and bootstrapping startups and working in the digital marketing and ecommerce field, Rytis was well-placed to do the same with his own company—Omnisend has grown to become a top-rated app in the Shopify App store without any outside investments.
Devyn Pukteris
Devyn Pukteris is the Head of Lifecycle Marketing at Sweat Pants Agency. With 8+ years designing lifecycle systems across health, wellness, beauty, CPG, and subscription brands, she specializes in building the systems that turn one-time buyers into loyal customers.
Fil Pejic
Fil is the founder of Bedford, a retention agency that partners with 8 and 9-figure ecom brands. He brings over a decade of experience in ecom and email marketing, including building and operating two of his own brands. He was born and raised in Toronto, Canada, where he began his career at Procter & Gamble while side hustling Shopify stores. He's also the writer behind Paperboy, a newsletter about email marketing with a list of 5k+ retention marketers.
Chase Dimond
Chase Dimond is an email marketing nerd who’s helped eCommerce brands drive over $200M in revenue. Known for turning retention into a growth engine, Chase has built a 7-figure business through LinkedIn alone.
Max Sturtevant
Owner of Well Copy. $250M directly generated across 100+ 7-9 figure brands email, sms, and subscription efforts.
Anmar Abdul Jawad
Anmar Abdul Jawad is a Prophit Engineer at Common Thread Collective, where he helps ecommerce brands turn financial goals into daily execution across forecasting, media buying, and growth strategy. Backed by CTC’s Prophit Engine, which has engineered $3B+ in profitable growth and delivered portfolio-wide +33% YoY revenue growth, +42% YoY contribution margin growth, and 3% forecast-to-target accuracy, Anmar brings a profit-first operator’s lens to scaling DTC businesses.
THE ROADSHOW AGENDA
Breakfast + networking
Start the day connecting with other retention marketers and operators in the room
Session #1: Retention Redefined
A practical framework for profitable Email & SMS in 2026
Session #2: The AI Powered Retention Marketer
The future of retention marketing is not another dashboard. We'll do a deep dive into MCP's
Workshop #1: The Foundation Reset
Individually and as a group, we'll be working through remembering and resetting the basics and laying out the foundation for profitable retention marketing program.
Session #3: Deep Learning (Tactical and Practical)
Session 3 varies by city, however we will welcome an expert to the stage that will share their playbooks and learnings.
Session #4: Profit and Retention
Session 4 varies by city, however in this session we'll talk about thinking beyond email and sms as a retention marketer.
Workshop #2: Practical AI group excercises
We'll work as a group, to do 6 AI prompts with your data that will create real output you can use on Monday
Delicious Lunch + Networking Time
Wrap up with great food, new connections, mingle with your peers and experts, and gain ideas you can put into action
Faq
Q: Who is this for?
The Retention Roadshow is built for retention and lifecycle marketers at eCommerce brands, as well as agency marketers managing retention for clients. If you’re responsible for email, SMS, or driving repeat revenue, this is for you.
Q: What should I bring?
Bring a notebook or laptop if you’d like to take notes and apply what you’re learning in real time. Most importantly, come ready to participate, ask questions, and share ideas.
Q: What should I wear?
Think comfortable, relaxed, and ready to spend the day learning and connecting.
Q: Will there be WIFI?
Yes, WIFI will be available at the venue.
Q: Can I attend with my team?
Yes, you’re welcome to attend with your team, they will need a ticket each. Just note that space is limited (75–100 attendees per city), so we recommend securing tickets early if you plan to come together.
Q: What is the cancellation policy?
Tickets are non-refundable. If you’re unable to attend, we’re happy to provide a credit that can be used toward a future Commerce Roundtable event.