Commerce Roundtable is hitting the road! The Retention Roadshow is a one-day, highly tactical workshop series built for retention marketers across brands and agencies, where top operators share what’s actually working to drive repeat revenue, improve LTV, and build more profitable businesses.















Jimmy Kim is a 4x founder and seasoned email marketer with 17+ years of experience across DTC and SaaS. Today, he’s building community for eCom email marketers, co-hosting leading podcasts, and fueling B2B SaaS growth through alternative media.

Nick Shackelford is a performance marketing expert who’s helped scale over 125+ DTC brands through high-impact creative and media buying. As the host of Commerce Roundtable, he brings the community together to share unfiltered insights and push the industry forward.

Over a decade of experience running retention for startups and fortune 500 companies.

Daniel is Partner and Head of Data at New Standard Co. Helping build a retention-first agency working with some of the best DTC brands in the world.New Standard Co specializes in email, SMS, and direct mail for 8, 9, and 10-figure brands. The work is data-driven, the results are real, and clients include Caraway, AG1, True Classic, Pact, New Era Caps, and others.

Melanie Balke is the CEO and founder of The Email Marketers. The Email Marketers helps brands grow customer lifetime value by getting customers to return, spend more, and stay longer. Current and former clients include: Beatbox (acquired by AB InBev), Grüns (acquired by Unilever), Open Store, Plunge, Gimme Seaweed, Koala Eco, and KiwiCo.

Bio Coming Soon

Rytis Lauris is the Co-Founder and CEO of ecommerce-tailored email & SMS marketing automation platform Omnisend. Having spent more than 10 years building and bootstrapping startups and working in the digital marketing and ecommerce field, Rytis was well-placed to do the same with his own company—Omnisend has grown to become a top-rated app in the Shopify App store without any outside investments.

Devyn Pukteris is the Head of Lifecycle Marketing at Sweat Pants Agency. With 8+ years designing lifecycle systems across health, wellness, beauty, CPG, and subscription brands, she specializes in building the systems that turn one-time buyers into loyal customers.

Fil is the founder of Bedford, a retention agency that partners with 8 and 9-figure ecom brands. He brings over a decade of experience in ecom and email marketing, including building and operating two of his own brands. He was born and raised in Toronto, Canada, where he began his career at Procter & Gamble while side hustling Shopify stores. He's also the writer behind Paperboy, a newsletter about email marketing with a list of 5k+ retention marketers.

Chase Dimond is an email marketing nerd who’s helped eCommerce brands drive over $200M in revenue. Known for turning retention into a growth engine, Chase has built a 7-figure business through LinkedIn alone.
Start the day connecting with other retention marketers and operators in the room
A breakdown of what’s actually working in retention right now
How leading brands are approaching lifecycle marketing and customer value
Work through real retention challenges and strategies you can apply immediately
Tactical playbooks from brands executing at a high level
More real-world strategies focused on driving retention and revenue
Put everything into practice and leave with clear next steps
Wrap up with great food, new connections, and ideas you can put into action
The Retention Roadshow is built for retention and lifecycle marketers at eCommerce brands, as well as agency marketers managing retention for clients. If you’re responsible for email, SMS, or driving repeat revenue, this is for you.
Bring a notebook or laptop if you’d like to take notes and apply what you’re learning in real time. Most importantly, come ready to participate, ask questions, and share ideas.
Think comfortable, relaxed, and ready to spend the day learning and connecting.
Yes, WIFI will be available at the venue.
Yes, you’re welcome to attend with your team. Just note that space is limited (75–100 attendees per city), so we recommend securing tickets early if you plan to come together.
Tickets are non-refundable. If you’re unable to attend, we’re happy to provide a credit that can be used toward a future Commerce Roundtable event.