Email and SMS with a purpose.
Think beyond the next send. Discuss how campaigns, flows, and messaging can work together, with the right balance of timing, relevance, and frequency.
Build a retention plan that gives customers a reason to come back. Spend a focused day working through email, SMS, and the customer journey and turn those ideas into priorities for 2027. Pull up a chair in Austin. Spend six and a half hours learning from experts, working alongside your peers, and turning honest conversations into a plan for your business.

The first purchase is the start of the relationship. Give yourself a day to think through what happens next and how email, SMS, and lifecycle experiences can earn the next order.
Think beyond the next send. Discuss how campaigns, flows, and messaging can work together, with the right balance of timing, relevance, and frequency.
Work through onboarding, post-purchase education, replenishment, and win-back opportunities. Find the moments where a better experience could earn another order.
Explore segmentation, repeat purchase behavior, and customer lifetime value. Use those signals to decide where your retention work can make the biggest difference.
Bring your ideas into a practical roadmap. Prioritize the journeys to improve, the messages to test, and the measures that will help you learn.
These are the themes guiding the workshop. Individual sessions will be announced with the expert lineup.
A focused day designed around learning and conversation. Everyone is here to work on retention, so you can get straight to what matters.
Hear focused perspectives on retention, with room to ask about the decisions and details behind the results.
Work through ideas with people focused on the same topic. Share context, ask honest questions, and hear how others would approach it.
Use the conversations and exercises to shape your priorities. Turn what you’re hearing into next steps for your own retention plan.
Meet the people behind the brands. There’s space between the sessions to compare notes and get to know the people in the room.
Better customer journeys. More useful conversations. A retention plan you can put to work in 2027. Bring your lifecycle questions. We’ll bring the room.
DTC and eCommerce founders, lifecycle marketers, and operators responsible for customer relationships and repeat revenue.
Focused talks and conversations with the people doing the work. This is the lineup for retention in Austin.
Speakers and their session topics will be announced here as they’re confirmed.
Make room for the work and the people. Here’s what we know so far about your Austin stop.
Practical ideas. Real conversations. In our attendees’ own words.
This was an excellent primer for new retention marketers interested in foundational concepts, as well as seasoned vets looking to expand their efforts with today's new AI frameworks.
The intimate setting fostered authentic conversations, meaningful networking, and a level of engagement that's hard to find at larger conferences.
I learned a lot and can’t wait to apply some of the methods and techniques that were shown and backed by data.
8:00 AM to 2:30 PM
All times are local to the event city.
Matched lunch with others
Better customer journeys. More useful conversations. A retention plan you can put to work in 2027. Bring your lifecycle questions. We’ll bring the room.
DTC and eCommerce founders, lifecycle marketers, and operators responsible for customer relationships and repeat revenue. Bring your business context, your questions, and a willingness to compare notes.
The roadshow is a one-day workshop focused on one topic in your city. Our Austin and San Diego flagship events bring the broader community together over two days.
Bring a laptop or notebook, a customer journey, email flow, or retention challenge you want to improve, and any questions you want to work through. You can share only the business details you’re comfortable discussing.
Roadshow dates may shift by a few days. Final dates and venue details will be confirmed. We’ll add the confirmed venue, hotel information, speakers, and session topics to this page.