42:03San Diego 2024
San Diego 2024
Ecommerce Checkout, Payments, and Subscription Strategy
A panel with Checkout Champ, Taylor Morgan Marketing & Payment Solutions, Trinity Payments, and Yes Drink explores the operational decisions behind a smoother checkout.
Watch it. Put it to work.
ABOUT THIS SESSION
Connect checkout with fulfillment.
A panel with Checkout Champ, Taylor Morgan Marketing & Payment Solutions, Trinity Payments, and Yes Drink explores the operational decisions behind a smoother checkout.
For ecommerce founders, marketers, and operators working on operations & conversion.
- Speakers
- Brian Bolerjack
VP of Sales, Checkout Champ - Steve Bateman
President, Taylor Morgan Marketing & Payment Solutions - Tim Vint
Chief Revenue Officer, Trinity Payments - Matt Kellum
Founder, Yes Drink - Recorded at
- San Diego 2024 ↗
September 2024
Speaker roles and platform examples reflect the session’s original context. This is an archived conversation.
TAKE IT BACK TO YOUR DESK
Ideas to put to work.
- 01
Connect checkout with fulfillment
The customer experience continues after payment.
Read this part · 06:32 ↓ - 02
Design the recurring purchase experience
Subscriptions add an ongoing relationship to the checkout decision.
Read this part · 11:43 ↓ - 03
Review payment risk as part of growth
Chargebacks and payment infrastructure affect how a business operates.
Read this part · 23:33 ↓
READ THE SESSION
The edited transcript.
A condensed, edited reading version based on the YouTube captions and session chapters. Repetition and unclear audience audio have been removed; the discussion is paraphrased for clarity, rather than presented as a verbatim transcript. Timestamps refer to the original video.
Original recording on YouTube ↗Connect checkout with fulfillment
The customer experience continues after payment. The panel discusses fulfillment alongside payment infrastructure, showing why checkout cannot be assessed separately from the operation behind it. A completed transaction still needs to become a successful order and a customer who understands what happens next.
Design the recurring purchase experience
Subscriptions add an ongoing relationship to the checkout decision. The speakers discuss how recurring purchases fit with payment and operational choices. Their examples place the subscription experience within a larger system, including the customer’s expectations and the merchant’s ability to deliver consistently.
Review payment risk as part of growth
Chargebacks and payment infrastructure affect how a business operates. The panel discusses these issues alongside average order value and fraud. The recording provides the speakers’ 2024 perspectives on those tradeoffs, connecting conversion goals with the practical work of running a merchant business.
KEEP THE IDEAS COMING
Stay in the conversation.
3 SESSIONSPLAY IT BACK. PUT IT TO WORK.
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