Ecommerce Giveaway Marketing with Van Oakes

Introduction to Giveaways for New Brands

0:00If you're starting out and you're a brand new brand, what better way to get your name out there than to give something away? If you leverage one of these giveaways in some way, shape, or form, I've got a couple ways to do it. The reduction in CAC will pay for the whole giveaway item that you give away.

Building a Community and Customer Loyalty

0:13Secondly, it builds a massive community with brands that start from absolute scratch and have grown massive followings on social media. What happens eventually if you're a brand is you you lose sight of who your actual customer is, and all you care about is scale, scale, scale, right? The second that you lose track of who your customer actually is and why they buy from you, they'll forget about your brand. And then lastly, what goes around comes around, karma. We'll tie this in at the end of the giveaway. But I think there's there's something really cool about giving back. There's buyer's remorse when people buy something they don't win or they buy and they're waiting to see who win and they don't get to see who won.

0:48Big buyer's remorse, there's instant gratification. We have a repeat customer rate of 45% for a non-subscription-based business, which is pretty [ __ ] high. That's because we show all this stuff. They see somebody else winning, they come back to win the next one. What's up? I brought some water cuz I'm probably going to get cottonmouth up here. This is it. This is the last of the day. I know how it feels, guys. I promise you. We're almost there. Nick did me did me dirty leaving me for the end. It

Personal Story and Experience

1:19is what it is. Thought we were friends, but my name's Van. I've been doing this with Nick for a long time. I think I spoke the first time in 2016 and I've I was sitting up here watching the Breeze stuff and watching Brandon. Are you still here, Brandon? Yeah, he's in the back. I was watching these guys explain their hundred million-dollar brands, and I remember when those didn't even exist, when these guys had other small brands.

1:43And it's it's crazy the community that this brings together, and everybody I've watched all these guys go and create massive businesses and like I feel like a proud dad. Kind of am, kind of like your dad. Little bit older than all these guys. but my name's Van. I'm going to run through this cuz I don't want to keep you guys a long time, but I do giveaways. have any of you guys ever heard of Diesel Brothers?

2:06On Okay, so there's a few. There's a show on Discovery Channel called Diesel Brothers. That's us. I'm going to go

The Birth of the Giveaway Business

2:13through this really quick just because I think it's interesting to see where people came from. But I started in door-to-door, did door-to-door door my whole life until I was about 33 years old. I didn't even get into e-commerce till 33. I'm old as [ __ ] But in 2012, started affiliate and then 2015 I was hired by the Diesel Brothers to run their traffic. 2021, I stepped away because I saw this opportunity of these like giveaway things and so many people so many brands were reaching out to me asking me to help them out that I just figured it was a bigger bigger opportunity for me. So in 2021, I started Goat where we manage giveaways for a bunch of different clients, most of the biggest names in the game.

2:54real quick, anybody have nobody nobody has an idea what this is, right? Brain scan? This is a brain scan. She she actually said it. Anybody know what this brain scan's from? No way. This brain scan's actually the dopamine receptors that are released when you do cocaine for the first time. That's what lights up in your brain. Next question, what is this brain scan? Very similar brain scan. The only difference is that this time it's when you're gambling, right? Cocaine's the third most addictive substance in the world and gambling releases the same exact dopamine receptors, right? So, how many of you guys just by a raise of hand, how many of you have gambled it within the year, at least once?

3:39Okay, pretty close. Surprisingly 80% of Americans gamble every year. 80%. People love gambling, dude. It is just it It what it is. so not even realizing this in 2013, my buddy built this truck. A truck guy, car guy, this is what we do. He built this truck and built twin turbos on it, all this crazy stuff, had a 1,000 horsepower. And it like popped off on YouTube cuz he was loading the stuff on YouTube and everybody was like, "I'll buy that truck. Can I buy that truck? Can I buy that truck?"

4:14And he was like, "Dude, I should just give this thing away. and I should sell entries to do it." And then he looked into legalities, you can't really sell entries, but what he what he decided to do was he decided to build a wristband that said Diesel Power. You pay five bucks for it and you get entries to win this. That was the essence of this. Nobody had done this before. There's a few people that can kind of attest to that.

4:35But he decided to do this. He made $420,000 in about four months. And he's like, "Holy shit." Like and then everybody was responding and saying, "Hey, like you guys should sell shirts and hats. I'll buy your shirts and hats." So, that's kind of how this giveaway business was established. Was like every dollar you spend in our store and we started making all sorts of products. Dude, I had a tire company, I had a parts company. We leveraged this [ __ ] for everything, right?

5:07Morphed like fast forward down the road, I have given away worked with some of the biggest brands out there doing it. Over 148 vehicles, thousands of prizes, over $13 million in prizes I've actually given away. And this isn't like the fake Publishers Clearing House. Anybody remember that? Or I'm just that old. I'm that old. Publishers Clearing they used to show up with a check. But I've given away over $13 million of prizes, right? And I've done all that profitably, right? So, I'm going to actually get into this and I'm going to show you why every one of you, every one of your brands should leverage this.

5:44I've worked with SaaS companies, I've worked with women like like beauty, apparel. I've worked with all sorts of companies. This works for every single one. There's one time in over 200 giveaways that somebody lost money and it was because they didn't follow the rules. They didn't listen what I said. But, never lost money. So, we'll go through these real quick. first thing, why should you run a a giveaway? Obviously, it helps you get noticed, especially if you're starting out and you're a brand new brand. What better way to get your name out there than to give something away?

6:16leverage the cheaper traffic. anybody know what the average CPM in the US is? How many media buyers do we have here? If your CPM is over $15, raise your hand. In the United States. That's it should be actually more. But, it is what it is. Everybody's got cheap CPMs. but, the average giveaway brand gets $4.95 CPMs. Why? Because the offer's so freaking crazy, so good that it drives the CPM cost down. I promise you, if you leverage one of these giveaways in some way, shape, or form, I've got a couple ways to do it.

6:55The reduction in CAC will pay for the whole giveaway item that you give away. Secondly, it builds a massive community. I've done this time and time again with brands that start from absolute scratch and have grown massive followings on social media. And then, the customer obviously the second lose I think what happens What happens in brands, what happened to me with this company was we had just closed like our biggest year. Yes, we had done 13 million in revenue and I was the CMO and I all I saw was numbers, dude. All I saw was click-through rates, thumb stop rates, ROAS, that's all and and what happens eventually if you're a brand is you you lose sight of who your actual customer is and all you care about is scale, scale, scale, right? The second that you lose track of who your customer actually is and why they buy from you, I promise you they'll forget about your brand, right? Keep that in mind. Try to remember who those guys are. And then lastly, what goes around comes around,

7:53karma. We'll tie this in at the end of the giveaway. But I think there's just something really cool about giving back. Everybody wants to give back. So, a lot of people don't know how to give back, right? We'll talk about that.

Legalities and Compliance

8:07the legalities of this. How's this legal? Seems illegal. It is close to illegal, but it's not. there's a couple ways. So, every country's different. Understand where you're running where you're running the traffic, and understand each individual like US and Canada very similar. Just study the rules there. If the product or if the item that you're giving away is under $5,000 of total value, you actually don't need to register this. You can just run it, right? But if it's over that, if we're talking about a Lamborghini or whatever, you need to register this and do it correctly. You have to pick a winner randomly, and you have to be able to prove that. chances of winning cannot increase your odds of winning. Chances of purch- purchasing can increase your odds of winning. How's that make sense? Because I just said the business model is every dollar you spend gets you entered to win a truck. So, how does this make sense?

8:57It's called an AMOE, and it's an alternative method of entry. And basically what you have to do, giving away all our tricks, what you have to do is you have to allow a postcard to be sent in with their name and address and your postcard has to be worth your average order value. Now, that is the way because if somebody has no money, they can still enter your giveaway, and that's what makes you legal and not gambling. Okay? Now, that disclaimer doesn't have to be in your ads, doesn't have to be on your homepage, has to be lega- legally has to be two clicks away from your ad. So, I'll show you what this looks like.

9:31That's the sauce. Two clicks away from the ad. So, if they click on the ad, they go to your website, they just all the way to the bottom. Like watch, I'll show you. Scroll all the way to the bottom of this page, and there's this little teeny disclaimer, and then they click on it, and then they click on the rules, and then they'll finally get there. There's the rules, click on the official rules. Down at the bottom of this page of like 14 pages is an address that you can send it into. This makes it legal, okay?

10:03That's an alternative method of entry. So, now that we know how that works, I'm not even going to go over we can license, register, bond these for you guys at the agency. We do all that stuff.

The Power of Influencers

10:14influencers, it's the most I've heard multiple people talk about influencers today. We've got companies out there that run influencer marketing platforms. This is the most important part of your giveaway. If you're going to run a giveaway for your brand, hire an influencer. They're worth their weight in gold. There's a bunch of reasons. They give you instant credibility that you can't give yourself. If Logan Paul says he's giving away a I even have better one. If right here, oh, like when you see these on Naturally, when I see these, if you search up giveaway, this up pops up, I think scam. First thing I think. I would never enter anything like I would never give my information to that [ __ ] But, for some reason, when this dude posts that he's giving away a Lamborghini and a car and whatever, everybody's like, "Take my money."

10:58Right? Because this dude's built credit credit He's done it so many times that it doesn't matter what he says. People just know that he's going to do it, right? additionally, people want to be popular. They want to do what all the popular people are doing, right? If they're giving away their car, they want to win that car because they were driving it. They were doing it. where to find the influencers? We I used to use a bunch of different platforms.

11:20Literally, I just use ChatGPT now. Type in ChatGPT, "What are the biggest car influencers must my brands are car car brands? What are the biggest car influencers with over $200,000 200,000 followers and a 6% engagement rate. It will just spit this [ __ ] out. So, this your prompt was like this niche Literally, the prompt was I'm looking for an influencer in the automotive space with over 200,000 followers and over a 5% engagement rate. And this is what I gave.

11:48You type like that, too? You do, dude. T-Rex hands? Okay, good. yeah, fast, dude. Yeah, so that's lit like that's the main way we'll use. Additionally, if you have a big influencer already attached to your brand, go to that influencer's page and hit this like button, and then go for talk to all of their friend the people that are have accounts exactly like them. I'm not even sure of that. Another way that I do this, like if you'll go to a big influencer's space in your space, like Kim Kardashian if you're doing skin, go to her latest post, go to the top comment, and usually there's somebody that's grabbing a ton of engagement off a comment.

12:25This chick had a ton of engagement, you click on it, oh, perfect, 200,000 followers, great engagement rate, perfect person to reach out to, right? and then how do you how do we measure it? How do we measure what the best I shoot for a 4% engagement rate, but you can engagement rate's way more important than followers. When you're running these giveaways, it's way more important that you find the engagement rate for these people rather than the followers, and this is the reason why.

12:51Mad whips, we reached out to them, they wanted two grand to work with them, 1.5 million followers, seems like the perfect people to work with to promote my giveaway. Turns out they had super shitty engagement, .39. This other car gang cost 500 bucks and literally reached three times the amount of people. It's not about the followers when you do this, it's about the engagement rate. So, find somebody that grabs good engagement rate and work with them.

13:16Lastly, well, not lastly, second last, pay. Everybody asks what you pay. A lot of these platforms will tell you what you need to pay them, but there's a A ways you can do it. You can pay per post, say "Hey, promote my giveaway." You can do a rev share deal, and then once they start to actually drive significant revenue eventually down the road, you can even give equity to these people. And then the la- last one is the proof.

13:40This is the same exact ad ran at the same exact time. The difference is the top one was ran from my brand page, the bottom one was ran from an influencer's page. Same ad. Same everything. The only thing that changed was the page that it was ran from. So, whitelist How many of you are whitelisting? Perfect. That's what you need to do. Find yourself an influencer that you can whitelist and run that [ __ ] up. Next, content. what type of what type of

Effective Content Strategies

14:08content converts with these giveaways? A lot of the stuff that's been spoken about today has been overarching business type stuff. I'm I'm a pretty brass and tax type of dude. So, I'm going to tell you exactly how to do this, exactly what type of ads to use, and exactly what type of metrics to look at when you're doing this. UGC works the best. Don't overproduce your [ __ ] Everybody wants to overproduce. I think Tik Tok has kind of shown that you don't need to overproduce. So, raw selfie style, 5-second hook, subtitles. 85% of people consume meta with sound off, so you need the subtitles. They're really important.

14:41Give your influencers guidance, but don't give them a script. Every time we've tried to give them an exact script of like, "This is what you need to say." It just sounds shitty and rehearsed. Just tell them, "Hey, these are the four points I want to hit. Run it up." and then you're selling the dream of your product. You're not selling your product anymore. One of the big mistakes I see when big brands come in to run a giveaway is they'll go back launching their regular ads and say, "Buy this shirt and win a car." You don't even talk about the shirt. Just say, "Win this car." Your shirt becomes the method by which they achieve their dream of winning this car, right?

15:19this is what most giveaway ads look like. They're just an influencer standing in front of the car pitching to their people about what what you can win. Very simple. And then now I'm going to go into the campaign.

Case Study: Successful Giveaway Campaign

15:31Perfect. this is the campaign. These guys reached out to me. This was right at in November, right before Black Friday Cyber Monday. No revenue for over a year. They had a store, they just weren't pushing it. And they came to me and they said, "Hey, we want to run another giveaway." let's set this all up and I'm going to show you exactly how we set it up. And why it makes more sense to run a giveaway than to give your stupid 20% off discount that you give for your Easter promo. Okay?

15:58this is what we gave away. We gave a way a semi-truck. Tassels flagged to the [ __ ] drove it down the road, took some videos, and we gave this away. I'll walk out I'll walk through how we did it. Typically when people reach out to me, they're like, "Hey, we want to run a give I don't got money to run a give I can't afford a $100,000 car. That sounds wild." Right? And I'll be like, "Okay, what promotion are you running for Easter?" 20% off. You got a 20 Let just do the basic math, right? 20% discount, 2000 20,000 orders at a $70 AOV, you're going to lose a lot of money.

16:33That gives you a lot of money to build a giveaway ad. If we know that the average CPM in the United States is $20, and when you're running a giveaway it drops down to eight bucks, probably give you some money to pay for this [ __ ] right? That's what I try to pitch.

Leveraging Giveaway Entries for Marketing

16:51But then what happens is when you do run these things, and you're running a giveaway, all of a sudden these entries into winning the truck or the car or whatever your $100,000 cash, whatever we whatever you want to give away, these entries into winning become monopoly money. Cuz it doesn't matter if you get one entry or if you get 100,000 entries, you got to give away the same thing, right? So we leverage these entries for everything.

17:17We leverage them. Sign up for SMS, we'll give you 10 entries. Sign up for an email, we'll give you 10 entries. Refer somebody to us, we'll give you 10 entries, so forth. If you run a

Subscription Brand Strategies

17:25subscription brand, dude, I've got a subscription brand that runs the giveaways, it's tight. These guys give away a truck every single month, and every month that you're on the subscription, that same $75 that used to get you 75 entries, the second month, the $75 get you 150. The third month get you 300. And so forth. So, every month that you that you're on the subscription, it doubles. Keeps that subscription really sticky, right? Problem with that is you got to become a giveaway company.

17:53Yeah, that's an issue. Yeah, can't get off that treadmill as soon as I caught. It is what it is. and then lastly, like, if you have a specific item that you have a lot of stock of, or you need to sell through, you can actually attach bonus entries to specific products. So, this brand down here on the right had like a $75 average order value, and they're like, we want to sell this backpack. It sold out in a week. They sold it at 300 bucks just because they attached extra entries on it. They didn't have to discount it. They didn't have to do 50% off. All they did was attach some entries to it, so they got full margin on all that [ __ ]

Optimizing Giveaway Duration

18:30Then, what we do, and let me explain why we do this. we'll typically run them for a month. We find that the best time to If it's your first giveaway, maybe 6 weeks. anytime you get over like 3 months of running a giveaway, people they can't see a finish line. There's no urgency to buy now, and they kind of wait saying that they will buy later, and then they never do. so, we find that a month-long giveaway works great. so, this is what we set up for them.

Effective Marketing Multipliers

18:58Is we did the first week, we're going to do 30 times entries this first week. That's not a single discount. I didn't lose a single dollar on any promotion, and it gets you 30 times entries. And then all of our marketing says, "It's our biggest multiplier this week." The second week, we go down to 20X centuries, but this week if you buy, we get we gave away 10 of these Yankum ropes. So, we had Yankum ropes. So, this week if you buy, you're getting into win the truck, but also you could be one of the 10 people that win this.

19:26Third week, we go up a little bit on the multiplier, and then every week the countdown timer, instead of saying giveaway ends in 30 days, it says giveaway ends in 4 days when the week's over because that's the giveaway for the adventure bags, right? Because we're pushing urgency here that this is ending. Somebody said earlier, and I'm going to forget their name, I'm sorry, about fear of loss is greater than the desire for gain. Same thing with giveaways.

19:51If they think it's ending, revenue spikes, right? So, we'll go to 25X, and then we gave away adventure bags, and then the last week of the giveaway, 30X, biggest multiplier, win the truck, also every single person that's ordered gets cash inside their order. And we really put cash in their orders. Anywhere from a dollar to a thousand dollars. It's up to you. what the way we average that out, just so I can tell you the you know, the bottom line to it is $3 an order. We basically a lot $3 per order for cash in every order. And then what happens is when we run cash in every order, some Greg, can you attest? Cash in every order works?

20:35Smallest CAC he's ever seen. Because of cash in every order, and then what happens is it become the reduction in your traffic cost will pay for that $3. It ends up getting put in every order. We have

Gamification and Landing Pages

20:51We have perfected gamification is what we've done with these giveaways. I'm going to show you what everybody always asks, and this is something that I've never shared. is what does the landing page look like because it like I've got a landing page that looks like this, but I've got to now tell them about a giveaway. So, I'm going to show you what a giveaway company These guys aren't your normal brands, so it doesn't got to look like this. But, this thing converts at 6%. I don't know if you saw the previous the previous slide. $70 $70 average order value converting at 6%.

21:23So, we'll go through it. It has a floating countdown timer at the top that resets every week, right? According to what promo we're running. It's got giveaway's the first thing you see. Second thing it's the products they want to sell with high entry multiplier. Then, down here after you've got all your products, it's going to show you it's going to sell the dream again of the truck and how the truck's built and so forth. And then it's going to show you three easy steps into winning.

21:49This is base This is how I build every single one of these, and this is what's proven to convert the best. So, this is what they can win. Is this a hybrid? Huh? That's a hybrid? Yeah. Okay. Yeah. And dude, I'm sorry guys. I'm not a I don't build decks. I'm not a designer. Like, I'm just sitting here like screen recording as I'm scrolling down this [ __ ] it's the kind of way that it is. But, they've got free entries at the bottom for their email sign up as and then the red one is how they check their entries. That's the social proof of how much [ __ ] we've given away, and then all the way at the bottom is the rules in the footer.

22:28That's what these look like. They're not fancy, they're not crazy, but it tells you on every single product how many entries you're getting into winning. And once again, your product becomes a byproduct of the way that they win their dream.

Creative Metrics for Giveaways

22:40Then, now I'm going to get into the creative. How many media buyers do we actually have that are buying media on Meta? Okay? Well, this won't do a whole lot of good. There's like six of us. So, this is what I look at. When we build these creatives, we create a ton, right? And there's four things that I look at in a giveaway creative. And I know people call these different things. People always want to talk [ __ ] We call them in my agency we call it a thumb stop. If your thumb stops over 30%, that means that first hook is really good. If your hold rate is over 10%, that that meaning people watching for a full 10 seconds, that's really good. If your click-through rate's at three, we're good. Conversion rate's at three, we're good. These are these are the averages for my giveaway companies that I that I scale off of when I look at ads and I say this ad's crushing, we need to do this one, we need to switch

23:26it up. it's using these. This is what it looks like on the back end of the ad account. You can kind of see everything that's in the green, everything that's in the red's a little bit wrong. we need to switch it up here or there. And those are the rough metrics that we run with for this giveaway. Lastly, I'm going to show you the top performing ad and you're probably going to laugh. but it does the trick. 38% thumb stop, 12% hold rate, 28 cent cost per click.

23:53is there sound? Hey. Yes. Come here. I got a secret for you. I want to give away this Peterbilt 379 to one of you. All you got to do for a chance to win is place an order on our website. Plus, we're putting cash in every single order between now and November 25th. Anywhere from a dollar to a thousand dollars of free money in your order. So listen, all you got to do is click the link, place an order, get your free cash, get entries to win this truck, and do it now because this all ends on the 25th.

24:29That That's the ad. Everyone's like, "You're [ __ ] me." Yeah, no, that's that's us with the tele with the phone recording. and the big metric here is the cost per add to cart. If I can get an ad with a cost per car cost per add to cart of under $5, scale that [ __ ] to the moon, right? That's the big metric here. So that's what the ads look like. Next. Okay. So the giveaway drove over $2 million from zero to 2.6 30 days running this Peterbilt giveaway with these guys.

Shared Sweeps and Follow-Up

25:00so if you don't have funds to run your own giveaway, I get it a lot. There's a company called share sweeps. I think they're going to come up next. I just met these guys. It was crazy. I've been doing this giveaway [ __ ] since like 2013 and all of a sudden this company came out that does a shared sweepstakes where they'll do the whole giveaway and you can just tag on to their giveaway instead of having to build the truck yourself, do all the stuff. They'll they'll talk to you a little bit about that later. It's actually a brilliant idea. A little bit pissed that I didn't come up with it, but it is what it is.

25:29so then the most important step of this all is the follow-up. After the giveaway's over, everybody's like, "Oh, the revenue's there. Whatever. Forget about it." This is the most important part. There's buyer's remorse when people buy something they don't win or they buy and they're waiting to see who win and they don't get to see who won. Big buyer's remorse, there's instant gratification. We have a repeat customer rate of 45% for a non-subscription based business, which is pretty freaking high.

25:55that's because we show all this stuff. They see somebody else winning, they come back to win the next one the next time we run one. Creatives. Obviously, it's a write-off and then the mission and the culture. Guys, I want to set I'm going to show a video real quick to end. only a little bit over time.

Impactful Giveaway Stories

26:11You're good. You're good. I'm going to show a video to end here, but I want to set the stage for this video because this happened once again, I stepped away in 2021 to launch Go Go Giveaways. but in 2018, we had just finished our biggest year. We did 22 million in revenue and once again, like I told you earlier, everything was clicks to me. Everything was data. We weren't thinking about like the people who are winning our stuff. We weren't thinking about the customers. We weren't thinking about anything.

26:37We decided to run a giveaway for $100,000 cash and we're like, "Let's just give away $100,000 cash. They can build their own vehicle." So we did this. It was the worst giveaway we ever ran. Literally, worst giveaway we ever ran. Ran a post-purchase survey and everything came back to say I can make my own money. I want to win one of your trucks, right? So, we were I would say I was pretty bummed because this is my idea and I was like this is going to work great and I was pretty bummed. And what had happened was at this time the CEO was doing something like we had just kind of separated as a leadership team and we're all doing our own things and we gave away this $100,000, didn't work out well and then the person won it and this video is about the person that won the $100,000.

27:22We'll get it. It played earlier. Rewarding part of our business is giving away big diesel pickup trucks and meeting the winners. Well, last giveaway we decided to give away $100,000 and it couldn't have been better timing on an all cash giveaway because the guy who won wouldn't have been able to use a big pickup truck as much as he can that $100,000. His name's Abel Fonseca and here's his story. All right, I'm about to call Abel Fonseca cuz he just won $100,000.

27:50Hopefully he's able to answer the phone. Here it goes, nothing. He has no idea that I'm about to call. That's a good joke, dude. Okay, here we are. Good for you. And this is not staged. This is not anything. This is actually a call. Hey, this is Abel. Yes. Hey, how you doing, buddy? This is Dave. What's going on? Do I know you? you might. You I think you made a purchase on on my store a little while ago. Did you ever buy anything from diesepowergear.com?

28:34From diesel what? diesepowergear.com. Oh oh yeah yeah yeah. It was a t-shirt, right? Yeah, you got a t-shirt. I was just looking at your order, something came up on it. Is a t-shirt all you ordered? I believe so. Really? Did you make an order before that or after that? You just the only thing you got with the T-shirt? I don't remember, but to be honest, it's cuz I've been ordering I know I ordered from there maybe a couple times to my house.

29:02Right now I'm in Houston. I'm a I'm a cancer patient right now and I'm going through cancer. So I don't really remember to be honest. What kind of But I know I have a shirt and I wore it. What cancer do you got? What kind of cancer? Leukemia. How long you've been fighting that? almost about a year, but we got good news this year, so Good. a bone marrow transplant coming in on the 15th and then I have a 100-day recovery and I should be home with family after that.

29:32That's a great news, man. You're teaching cancer a lesson. You're teaching not to not to mess with you. That's right. Well, I got good news for you, too. I was looking at your order and it wasn't just a T-shirt you ordered. Apparently, you ordered $100,000 cash, too. I did? Yeah. Yeah, when you made an order, you were entered to win $100,000 and you were the lucky winner. I was the lucky winner? You're the winner, my friend.

29:59Are you serious, man? $100,000 that Are you serious, man? I'm about as serious as you can possibly be. And and to me it sounds like it's not going to anybody who needs it more. What, man? Are you serious? I'm I'm very serious, Abel. Oh my god. You have no idea, man. Oh man, is this for real? This is This is real. This is real. Me and my brother is going to get you this cash. Get you that money you won.

30:33What? You mean you're going to be able to I'm sure you've got a few bills you got to pay. I do. I do. Oh Mr. Hannah, I'm sorry, man. I'm crying, man. Good. don't worry. I'm crying too. So, we'll cry together on this one. All right. All right. All right, man. God damn, bro. I appreciate you, bro. No. I appreciate you, bro. Bro, I this all happened for a reason. I mean, someone's someone's looking out for you and you entered a contest and you won because you needed it the most.

31:05Oh man. Oh man. Oh man. You're I'm laying in my hospital bed right now, bro. Like, bro, I'm happy, man. You can Are you really just down in Houston? I'm in Houston at the Anderson. when do you when do you leave the hospital? I'll be here for about another about maybe 20 days. Okay. We ended up I'm not going to let it go, but we ended up flying down to Houston, meeting his family. Abel's a stud. Good dude. this changed our business, obviously.

31:43Like, how cool would it be to give away $100,000 cash to somebody who needs it because they have cancer, right? Unbelievable opportunity to give back to your community that's buying your product, right? And you can do this for less than your 20% discount that you typically do. It's so cool. It's so rewarding and it builds the coolest culture. and then I was saying with the pack like at a certain point with us in this business, the money's meaningless, you know? It's not about the money and it's about the impact that you're making on the world.

32:16I don't know how many of your business has philanthropic backgrounds of where you're you were doing some philanthropy of some sort, but this is a fantastic way to give back.

Conclusion and Contact Information

32:26Always been super grateful for my opportunity to be here to speak to you guys. Thanks, Jimmy, Nick, for having me. Love you guys. if you guys have any questions, scan this. If you want to run a giveaway, like I'll just tell you how to do it. Like, hit me up. That's my social. That's my everything. Like, my email me. I'll explain you how to do it. I'll break it down. No problem whatsoever. Just reach out to me. I appreciate you guys for having me. Thank you.

32:48Van Oaks, thank you, brother. Yes, sir.