33:33San Diego 2025
Miami 2025
Email and SMS Marketing in 2025: Miami Panel
Jimmy Kim, Chase Dimond, and Rytis Lauris discuss the first part of 2025 in retention marketing, from changing consumer behavior to email, SMS, push, and automation.
Watch it. Put it to work.
ABOUT THIS SESSION
More relevant. Better timed.
Jimmy Kim, Chase Dimond, and Rytis Lauris discuss the first part of 2025 in retention marketing, from changing consumer behavior to email, SMS, push, and automation.
For email and SMS teams deciding how to coordinate channels and refresh their flows.
- Speakers
- Jimmy Kim
Founder & CEO, eCom Email Marketer - Chase Dimond
Chief Email Nerd, eCom Email Marketer - Rytis Lauris
Co-Founder & CEO, Omnisend - Recorded at
- Miami 2025 ↗
April 2025
Speaker roles and platform examples reflect the session’s original context. This is an archived conversation.
TAKE IT BACK TO YOUR DESK
Ideas to put to work.
- 01
Read the customer behavior behind the numbers
Review channel results alongside the ways customers actually discover and buy the product.
Read this part · 04:29 ↓ - 02
Use the data to choose the next investigation
Turn a benchmark gap into a specific account-level question you can test.
Read this part · 07:19 ↓ - 03
Give push a purposeful role
Consider push where it adds a useful touch, and measure the response before scaling it.
Read this part · 14:41 ↓ - 04
Revisit automations after launch
Schedule a review of existing flow content, offers, and overlapping messages.
Read this part · 18:19 ↓ - 05
Coordinate channels inside the journey
Design the sequence across channels, with each follow-up responding to the customer’s behavior.
Read this part · 22:59 ↓
READ THE SESSION
The edited transcript.
A condensed, edited reading version based on the YouTube captions and session chapters. Repetition and unclear audience audio have been removed; the discussion is paraphrased for clarity, rather than presented as a verbatim transcript. Timestamps refer to the original video.
Original recording on YouTube ↗Read the customer behavior behind the numbers
The panel discusses privacy changes and the way customers move among channels. Someone may subscribe to a brand’s email but choose a different place to buy. Price, convenience, trust, and previous experience can all shape that decision.
This gives the data discussion important context. A change in a channel’s performance is not necessarily explained by the message alone. Consider what the customer can see and do elsewhere, and what reason the brand gives them to stay engaged.
Use the data to choose the next investigation
The speakers interpret email performance rather than treating the figures as a self-contained scoreboard. Their discussion connects creative, consumer attention, and sending behavior with the outcomes teams are trying to improve.
Benchmarks can reveal an area worth examining, but the practical work happens inside the account. Separate message types and customer groups so you can identify a testable explanation. The session captures the panel’s view in spring 2025, not a permanent forecast of performance.
Give push a purposeful role
The push-notification discussion distinguishes browser-based notifications from the assumption that every brand needs a separate app. The panel considers why the channel is underused and why its history can make marketers skeptical.
The useful question is how an additional touch helps a customer. Adding a collection prompt and sending more messages without a clear purpose can recreate the same problems in a new channel. Assess the experience and response before expanding the cadence.
Revisit automations after launch
The panel encourages teams to keep improving their automations instead of treating setup as completion. A triggered message can be timely because it responds to behavior, but its copy and offer still need to stay relevant.
Review what changed since the sequence was built: products, customer questions, promotions, and the other messages arriving around it. The strongest opportunity may be refreshing an existing journey rather than installing another tool or adding an unrelated campaign.
Coordinate channels inside the journey
The speakers argue against thinking of email automations and SMS automations as entirely separate systems. A journey can use both, with the next touch responding to whether the customer engaged with the first.
Behavioral context can make a message feel more useful and less intrusive. The goal is a timely reminder or helpful next step, not simply duplicating the same promotion everywhere. Start from the customer’s action and decide which channel best serves the follow-up.
KEEP THE IDEAS COMING
Stay in the conversation.
3 SESSIONSPLAY IT BACK. PUT IT TO WORK.
33:33
36:10The Retention Roadshow
Retention Redefined 2026
1:13:26The Retention Roadshow
The 2026 Email Flow Playbook
YOUR NEXT STEP: IN THE ROOM
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