2025 Email and SMS Benchmarks: San Diego Panel

Introduction to Email, SMS, and Push Notifications

0:0041 billion emails sent, 694 million SMS messages sent, and 869 million push notifications. So, a lot of substance and a lot of kind of confidence based off this massive data set. Email is for like being kind of long form and gives you scale. SMS is really kind of high urgency and push is urgency and also visibility. So, there's no reason that you shouldn't double down on the ones you have and just add the new ones. >> Always keep collecting new subscribers.

0:27any channel to use at checkout, popups, it's super super important. Use SMS and use push notifications. All three channels together essentially.

Meet the Experts: Jimmy Kim and Chase Dimond

0:40All right, ladies and gentlemen, I want to go ahead and kick this thing off and get to the meat and potatoes and why you're here to learn. Absolutely learn and do a lot of things. I've got some great people here. So, today we are going to kick this thing off with a lot of data. a tremendous amount of data actually. So, I want to kick this thing off and I'll just first off and quickly introduce myself. For those that don't know who I am, my name is Jimmy Kim, 17 years in email experience, digital marketing, e-commerce. I've been a brand owner. I've been a I've been a SAS founder. I've done a little bit of everything. And I run and operate the show here. We do podcasts. We do a lot of other things. But here's the important people on this stage here today. So, Chase, I want to start off by introducing Chase Diamond. Who doesn't know who Chase Diamond is? Yeah, that's what I thought. So, do we really need an introduction for you?

1:26>> No. Let's move on. >> No, no, no, no. Chase, please introduce yourself. >> hello everyone. Excited to be here. U, my name is Chase. I'm a self-proclaimed email marketing nerd. I'm a partner at Structured Agency alongside Nick, our wonderful MC. where we've done over 200 million in email revenue for our clients. I I guess Jimmy added this one, but I was recently named by Shopify as a top ecom influencer to follow. So, very appreciative of that. And yeah, just really excited to be here. have been building e-commerce agencies since 2016 and even an e-commerce brand as well.

2:00>> All right. And Chase came really far from Orange County to be here today, but much further to be here today is Rita Loris here. So Rita, I'd love to introduce you. Rita is the co-founder and CEO of Omnisen, the title sponsor of this event, but also a great friend, a great partner, and someone we work with very deeply. So Rita, I'd love for you to do just a light introduction to yourself. >> Yeah, great to see. Thank you. Thanks for coming. Thanks for inviting. And yeah, I'm co-founder CEO of Omnisan marketing automation platform. We do send emails, SMS, web push notifications. So if you're still using a platform, welcome to Abu will say why it's better to switch to onen. I've done I've done various size businesses never run e-commerce myself but served e-commerce business for quite many years. It says 10 plus. So plus is pretty significant like more like 15 year.

2:50Very cool. Well guys, this is what we're going to do. We're going to talk about

Data Insights: Email and SMS Trends

2:54what happened in email and SMS so far. So Chase, what do we get here? I think this is the most important thing that we have for So Chase, I'll let you kind of share the data that we got. >> Yeah. So thank you to Omniscent for providing this data. Essentially what we did and what we're going to share is we looked at about data from 150,000 plus e-commerce brands of all sizes, all industries. And we looked at data starting in January 1st of 2024, basically through today in Q3. And that database was about 41 billion emails sent. There was a 694 million SMS messages sent and 869 million push notifications. So a lot of substance and a lot of kind of confidence in the data that we're going to share just based off this massive data set. Yeah. I mean 41 billion emails is a lot of emails and I'm really excited to go dive into this.

3:41So we've got a bunch of graphs and charts. What I'm going to do is I'm going to kind of open up and introduce what that data is and then I'm going to turn to Rita and Chase and ask them their thoughts around these different data points because they are interesting. There's things around tariffs and different changes that have happened, iOS changes and all these different things that are appearing in the big large data set and I this is also a good way to think about validation. If you are feeling some of these things inside of your business, you may say that or if you're going the total opposite way, there might be a big red flag that's in your business that you may be missing or you might be just crushing it. Absolutely. Too. So there's a lot there. So let's go ahead and kick.

4:15Oh yeah, probably fall. So you're going to see some insights, but after that you will have a QR code. So we >> Yeah, you'll be able to download all of this. So do not take pictures of every Well, you can still take pictures, but you have a presentation and the raw data file as well. So you can >> Yeah, we'll give you even down to the raw data too. So we want you to have all the data because we want to give you equip you and arm you. So let's go ahead and kick off the first data point which I thought was really interesting. This

Analyzing Open Rates and Click Rates

4:39has been kind of an interesting because Chase and I, we spent some time talking about this, but open rates, I know open rates are less significant these days. We've all known that, right? But the thing that we're seeing right now, and look at those trend lines. Automation, which is in the pink, is declining while campaign increases are opening and going up. I'll start with you, Rita's thoughts. What do you think? Why is it so? It's absolutely counterintuitive, I would say, isn't it? So, I would say there are kind of two things, two main things. campaigns are becoming more and more personalized and more and more relevant. So we are you guys and other marketers are using more personalization inside campaigns that was not the case in the past. So products to recommend and then AIdriven recommendations etc.

5:21so that's what one thing that people expect that I will get more relevant message from for me etc. And in in automation in opposite like automations are still pretty basic what we see across across the market. So yeah market is using more and more automation different flows but still they're not that advanced and then then they're still pretty basic and you just launch okay welcome campaign abundant cart of course everyone is personalized but but it it moves a bit further as well like you know abundant checkout it's it's super targeted. Yeah. if it's a browse abundant but basically someone just visited products but not added to the shopping basket shopping cart so of course the intent is lower so those two kind of like things that that that in combination I believe brings this this what we see that is a bit bit yeah >> Chase you guys want to add to that >> yeah I got some more thoughts but just to expand so I think for whatever

6:19reason campaigns are a lot more familiar and comfortable to marketers you know you spend daily weekly time working on them. So I think that campaigns are benefiting because people treat them more like experiments. People are leveraging more AB testing. The subject lines are more timely and I think marketers are finally figuring out segmentation. So I think that's benefiting from that where I think with automation how many of you guys and I've been guilty as well have just set your flows and forgot about them for weeks, months or years on end. I think that's the problem here, right? Is we just set it and forget it. And think about an individual receiving that same abandoned cart seven times over the last 12 months. So automations are super powerful but when you just set and forget them I think they lose what makes them really special.

7:01>> Awesome. No ai AI like you look so what drives open so the the trust in the brand and subject line. Yes. So AI subject line generators that's what we see more and more users our customers and not our customers. So we have free free AI strategic line generator not for our customers but for everyone. So the usage is like increasing significantly. So I believe that helps for marketers as well to to write better subject lines, more catchy ones in order to to convince readers to to open.

7:32>> I love it. All right, let's jump into the next slide here. This one's interesting. Click rates. I've heard both sides of this. Some people saying click rates are down. Some people are saying click rates are up. Well, we pulled the data to look at it and in the automations click rates are up and campaigns click rates are pretty steady. Any thoughts here? >> Yeah, a couple things. So, on the campaigns that bought in Q4, right? I think that makes sense. Essentially, what's happened there? Why it dropped is because the send volume during Black Friday, Cyber Monday, the holiday just skyrockets and clicks do not scale with sends. So, I think that is artificially lower just because of the season. And like we talked about before, I think marketers are getting better at, you know, segmentation, creative, and offers. And I think that's why in Q3, we're starting to see the rebound. And with automations, right, like automations are are great. Like this is why automations are so important. we don't have it in this presentation, but

8:25in a previous presentation, you had showed us in the past that automations actually represent a really small percentage of overall sends, but they drive something crazy like a third of total revenue. And the reason that they work so well is because when they're tied to behavior, people don't just open, they actually engage because they're just inherently more relevant. >> Yeah, it represents around 2% of traffic of messages sent automations, but it drives like 37ish% off of of total orders. So yeah, that's a massive disproportion here. So what is very important here that you know that I think that shows the audience. So even fewer people maybe are opening but they are clicking still.

9:04So basically it's always with your email list the subscriber list it's you work with the most loyal ones. Yeah. And this is this is very important and in the slides we're going to touch that as well. So the the relevance of your subscriber list. So you always have to keep refreshing it and always like you know invite people to subscribe subscribe subscribe again because usually those are the most engaged customers you like open click and then buy and this is the audience that you care the most about. Yeah, I love that explanation. Let's move to the next one here. Another one that I had this was really interesting to see. Unsubscribe

Unsubscribe Rates and Subscriber Experience

9:43rates are on the rise. Who's feeling an unsubscribe rate on the rise? Are you guys anyone thinking about it? Yeah, I've got some hands raising here. What do you guys think? Is it more emails? What is it? Yes, exactly. That's just more emails being sent. And then then we're going to see in the other other slides that you know especially in campaigns usually that as brands, I don't know if you feel it, but on average we see and this is like us data specifically for for for you guys here. So you know what the more emails you want to send to to drive the same revenue because the the the revenue you get from each single campaign it's just going slightly down this year. So that means that you need to send more emails to send more especially more campaigns in order to get the same revenue. So that's natural.

10:32They just you know audience get a bit bored of if you but look I think those rates are still healthy. Yes. You should not be scared off. It looks dramatic, but the reality is it really is flat overall. >> Yeah. Yeah. It's it's fine, I would say. So if if something oh maybe I should stop sending maybe I'm sending too much. So if raises 0.62 024 in campaign. So it's it's absolutely healthy. It's everything is okay with that. So Chase, any thoughts?

11:01>> Yeah, when I first saw this, I thought it was kind of interesting that automations actually drove more unsubscribes and campaigns. And then I think when you think about it, I think there's a couple reasons. I think number one is how many times have you opted into a welcome series to try to just get the discount and then maybe you bail. I think that's one. I think number two, a lot of brands don't realize it, but they're having multiple automations sent to the same person at the same day or the same time, right? Like you might receive a welcome series and then an abandoned car and then a customer thank you, right? So, you just get a lot of these messages and with both of these with them increasing, it's really important to focus on the subscriber experience. So three kind of quick ways that I thought about like to reduce unsubscribes. quickly number one is you know personalization. Everyone talks about personalization. The reason being it's important. People want to receive

11:47relevant emails. Number two is I don't know how many brands just send you know sales email sales email sales email. You do need variance in what you're sending community stuff education stuff etc. and then the last one I don't know why no one does this but you need to have a preference center. So without a preference center, you have two options. You have people staying on your list or people leaving your list. The preference setter gives you the third option.

12:11People that want to be on your list, but they want to tell you, "Hey, I only want sales email or I only want education emails. I don't want a daily email. I want a weekly email." So that gives people the ability to stay engaged and involved without having to unsubscribe. So please do the preference center. I don't know why more people aren't doing that. >> Absolutely. That was great. All right, let's jump to the next data point. This

Average Order Value (AOV) Trends

12:32is an interesting AOV data cycle right here. So, an email AOV is increasing. Now, this could be inflation just showing up on on paper, but you're looking at about a year and a half ago and an average AOV of an email automation was about $188 and now you're seeing it at $216. Thoughts? Is it inflation? What do you think? there are a few elements and implation is one of the elements for sure and and on average kind of like what we see like from from from the data from not emails only but like the spend and and revenue. So seems like in general among our customer base the shopping cart average basket value is increasing a little bit the volume of basket is decreasing. So it seems like people are buying less spontaneously but when they buy they make a decision okay this is what I want this is what they need this is the brand they trust that's why it's becoming even more and more important for brands to build trust to build relationship with customers

13:31long-term relationship with customers because like seems like customers are willing less to buy just spontaneous I just saw this flashy Facebook ad boom buying yeah so if this is the brand I do not trust if I've not bought bought in the past. So I will consider buying just spontaneously and maybe I will be going to the to the brand I trust and I have bought in the past. I I know the product and know the quality.

13:57>> Yeah, 100%. I mean they mentioned the kind of economic part around why things are more expensive. I think the second part too I think marketers are starting figuring out how to actually strategically increase AOV. So things like tier discounts move the needle. You know the more that you spend the more that you save. I think people are finally figuring out how to upsell and cross-ell at checkout when people are in that buying behavior. And I think people are finally figuring out how to leverage free shipping thresholds to move up the AOB. So, I think part of it is there's things are more expensive. I think marketers are getting better at strategically moving the needle.

14:32>> Yeah, I really appre appreciate that answer too. And I think it is also to your points, I think more people are turning to the internet because they're trusting to buy on internet, which is also possibly where we're seeing a little bit more of this data come through. >> And to what Chase just said that would like to emphasize is if you're not using like upsell, cross-ell, and checkout, etc. yet. So, please start today. It's it's super powerful.

14:55>> And we'll give a a plug here because one of our sponsors in this room is Zipify. So, shout out to them, the original upsell app. Way to check them out. They're out there. They're giving away some free stuff, I think, potentially. song up. All right, let's go. continue on here. Conversion rates. I

Conversion Rates: Campaigns vs. Automations

15:08thought this was really interesting because we're seeing a slow decline of conversion rates from the campaign, the effectiveness of it, and it's relatively flat overall, but it is slowly declining as we're kind of seeing it come down. Any highle thoughts on this? >> Yeah, I guess quickly it's it's not a huge drop, but there is a decline. I think number one is send volumes up and conversions don't increase with sends. I think or two the generic cookie cutter mass blast really broad segments they just don't work anymore right and then I think with that like how do you improve it's you know better better offers better segmentation and better creative so just spending more time doing those types of things is how you actually move the needle and increase the conversion rate >> I would say just flat >> yeah it's pretty flat and let's let's look at the next one I want to ask you about this one because >> we're seeing the decrease increase of automation conversion rates as well. And

16:02this one's a lot more significant. Absolutely. It is a lot higher. You guys just saw that real quick just so you can see how big of a difference this really looks like. as Rita said, 2% of emails are automations but make up for 37% of the revenue. It's showing up right here. But we are seeing a big decrease. Any thoughts, Reus? Yeah. So like campaigns. So basically the general message would be I mean market does campaigns right. Keep doing what you do.

16:27Of course. I mean listen to to to to Chase to Jimmy podcast and courses there's so many valuable tips there you can learn a lot and improve but in general more or less it's okay with automation so yeah the the the conversion rates are going down and basically to second what what Chase already mentioned so there are kind of more and more automations which is good that you start doing more automations because like two years ago etc our customer on average just use two automations yeah there are brands that do tens 15 10 automations which is great. So I would say this that's okay

Understanding Automation Trends

17:02if if the fact is that you are starting doing more and more of automations enabling new flows and the conversion rate overall coming from automations is decreasing that is okay if the the you the enabling more flows is the main reason and that's I think that's that's what we saw in the the data that's that's the main reason so that's I would say that's a healthy trend and good trend please please use more automation So two is good. No, two is bad. Five is good. 10 is is better. Yeah. And you know two that means that you are potentially using the highest converting automations like abundant cards and maybe welcome flow. Those are the highest converting and the rest is like you know browse abundant and post purchase automations. They're not converting as good but they are still adding revenue to to your sales. and you just set up once, you know, you review it every few months, but it does the job. It earns money. So, that's what the ad I don't think that this is a bad

18:04treads. >> No, I'm I'm with you on that. And I want to flip over now. You want to have anything to add to this thing or did a great job there? >> Yeah, I think you did a good job. I think the the last things I would say is like with within flows, like the the biggest levers to test outside of like creative and offers is a the timing. Like for your abandonments, you should be testing everything from like 15 minutes to 2 hours. You know, if things are performing well, consider adding additional emails. And then yeah, adding things like replenishment, loyalty, post purchase as well are ways to have more automations working on your behalf and helping to lift this up. So that's it.

18:37>> Yep. I love it. All right, I want to

Email Click-to-Conversion Insights

18:39flip over to well, we're going to talk about this real quick one more time and then we're going to jump over to SMS, but email click to conversion. We're seeing a fall in campaigns while we're seeing it flat on automation. So, this was another one that was interesting, right? The clicked to conversion. So, people are clicking and the conversion that is happening. And I put a big arrow there because that's when the tariffs hit and we saw that that kind of started to kind of change some of the kind of trajectory there.

19:05So, any thoughts? I'm going to start with you Chase. Any thoughts here? Yeah, I think the first thought I had was it was interesting to see that the clicked conversions for campaign was so much higher to start with and now they're kind of meeting more towards like an equilibrium. so I think that was interesting. Yeah, obviously things are more expensive now. So I think buyers are a lot more pick and choosy. a lot of buyers I think now are waiting for better discounts to see if they're coming and they're kind of hesitating converting. and also too like this is things that are now happening outside the inbox. The inbox is still driving clicks, but what's happening on your website? you know, slow site speeds, non-optimized checkouts, you know, way too cluttered landing pages. So, I think that is part of it and and you mentioned this before and we have this at the bottom of the slide. campaigns are actually making just as much revenue overall because people are now sending a lot more.

19:55Conversion rate is down, but people are kind of outweighing it by sending way more. And in the data that Omniscent had, revenue is actually from campaigns as a whole up because people are having to send two, three, four campaigns instead of just the one that they did before. >> Yeah. Yeah. So well said. So maybe I just add one one single thing. It's really linked to the average increased average order value. So that's what is said. Yeah. Already. So people are buying less. I mean fewer times. Yeah.

20:24They're spending more. They're spending more. Yes. That's okay. But with so fewer purchases so more well thought of if I need it and if I need it if I trust the brand so order the values is increasing. So I think linking those two that's the the opposite trends but the load balance because what we see overall among our customer base the more or less revenue is not growing too crazy but it's not declining at >> I love that. All right, I want to jump

The Rise of SMS Marketing

20:52over to SMS because SMS is starting to show some growth and I thought this was really interesting charts. Now, again, not a huge significant one, but we saw the decline happen in Q4 and then we saw it start spiking and we're seeing the increase click to send campaign conversion numbers that are starting to continue to increase. So, SMS the future, what what do you think? It's a nice addition. I mean, email is still the king. but but SMS is a nice addition and if you are not using it yet so please start doing and especially automation so campaigns and more more people add SMS to to to automations the the better it is yeah you can combine different channels email SMS >> a great addition and in fact if you look at it in the automation side look at that Chase thoughts there the fact that this of a SMS automation is skyrocketing >> yeah it's crazy >> which we've always said SMS is great for a automation because it's the now in

21:45time action that you can create. Chase, what do you think about this? >> Yeah, and one quick thing on the on the campaign thing. I think the reason that it is improving on the last last slide is because I think marketers are figuring out how to use SMS for campaigns. The best way to use SMS for campaigns is high urgency moments. Things like back in stock, new product launches, and like the final few hours of the sale. So that's that's campaigns with automations, right? things like abandoned cart absolutely crush. and and the goal here is like how do you get more of the high urgency automations?

22:18Things like replenishment should definitely be one. Loyalty should be one. Not every email automation should be an SMS, but the high urgency one should be because I mean this is a a beautiful chart that's increasing like that to the right. >> Yeah. What I specifically would advise those who do not use SMS for for post purchase automations, it's just super invaluable because the open rates are super high and people are engaging with SMS messages. And this is a way for you to show that you care about the customer. It just was not only for you like to sell for the customer but to care post purchase as well. So maybe it does not convert immediately but it builds trust. So we already covered the trust, the the personal relationship and the for what your brand really like is related to is very very important.

23:08>> All right, let's jump into some more SMS data here. This one's interesting. So value per text. What is the text worth? How much should be how much should you be calculating the ROI of a text message ultimately? So I wanted to break that down at a campaign level and I think I have it at an automation level, but we'll start with this and I'll kind of go to each of you. I'll start with the campaign. Chase, any thoughts around this? We're seeing a nice increase in campaign value of SMS. So, you guys are paying like half a penny to a penny or whatever it might be for your SMS.

23:35That's your ROI numbers that we're seeing at a campaign level. >> Yeah, it looks it looks good. Obviously, Q4 spiked. People are primed and ready to buy. It's kind of cooled off a bit as expected, but it's still up now versus where it was at the start of the data set. And I think it goes back to what I was saying before is just using SMS for like the high urgency moments and being really strategic. You don't want to just send like routine SMS campaigns that don't drive revenue because it's going to cost you. Whereas, if you are really strategic about how and when you send it, product launch, last few hours of a sale, back in stock, I mean, you are going to make a lot of money as your list continues to scale and as the relevance continues to scale. Well, let's jump over to SMS. And we saw this number, which is increasing the value.

24:1881 cents per SMS sent is an average value of text >> thoughts man that's a good ROI but this it did >> a good ROI where you really valuable so we just saw we just saw this at 12 times right 12 12 times roughly for a penny let's just pretend SMS is a penny so you got 13 cents but in automation looks like that's where the star is when it comes to SMS yeah >> absolutely absolutely so you know add more SMS and automation so that's that's my single advice here if you did not do this and look so and what is very important here so one is like SMS so automations but the best when you when you used multi- channelannel that you got email in the same sequence SMS in the same sequence and then customers choose which channels you prefer to communicate with the brand so I think it's kind of the option for for the customers to give them an option to choose which which brand do they prefer

25:17is the most I will think. So and maybe just even kind of one advice this is not like with automations but in SMS in general you know used to step subscribe forms first step ask for email address second step ask for SMS phone number like for SMS phone number so and even if somebody does not subscribe because usually SMS subscription list are smaller in comparison to email subscribes it's this list but that's okay. Yeah. So you still get an email and if someone ignores the second step, you already have them subscribe for email campaign.

25:49>> That's great. >> No donations. >> Well, let's jump over to AOVs with SMS because I thought this was interesting, too. You know, we looked at the email side of things and you can kind of see this and if you don't remember, it was like 213 for a campaign. So, we aren't seeing the same SMS AOV. So, the trust doesn't seem there or they're going to email. What do you think, Chase? >> Yeah, it's interesting. I actually think there there's a third option. I think the reason why SMS automation is falling is because of what people are probably buying with it. I'm seeing a lot of conversions and purchases on like single order replenishment items from automation. So I think I think there's partially what you mentioned email other channels etc. But I also think like what people are buying in the automations are just lower cart single type items.

26:32Whereas with campaigns, I think the reason it's it's driving more per order is because people are pushing things like bundles, free shipping thresholds, etc. So, I think the way in which people are using the the two are a little bit different and it kind of shows you how much they're making as a result. And like customer base that is using SMS more actively is a little bit different to to the entire email customer base. So those are mainly being advertised a bit lower value more spontaneous purchase ready products with SMS. So so that's then you you take averages. That's that's that's what makes the difference.

27:10But overall both both channels works really well.

Exploring Push Notifications

27:13>> Well let's jump over to what we call the channel that everyone keeps forgetting. Push notifications. How many people are doing push notifications in here? >> Look at how few they are. Very very we're going to show you data that shows you how much money you're leaving on the table because you're not doing push notifications. Just such a simple thought and it's how much does a push notification cost at Omnis? >> nothing. >> It's free. So free money being all left on the table here. I'm going to show you this. So this is the channel that people keep forgetting. Look at those open rates. Solid and steady. I don't want to talk about this one because it doesn't really share anything but the kind of the open rates. But take a look at this one. This is your click to send. how many push notifications you're sent coming up here. Let's talk about this, Rita. Tell me about this >> real quick. Can we go back to the open?

27:58>> Yeah. Yeah, we can go back. Yeah. I I think I think the reason this happens is because if you think about a push and and a lot of people aren't using it. So essentially when you just push, it goes to someone's lock screen, right? So people are seeing it. It's it's there. a lot of ways it's like SMS, but like you mentioned on Omniscent, it's free. Like it has all the benefits of SMS being like high urgency, really easy to do. Like you could do it, AI could do it. Like it's so easy to create the messages and it and people are looking at it. So it's like it has a really high open rate. You should be doing this.

28:29>> All right, let's look at this data. Reus, tell me about this data. We're seeing a nice mush push of click to send, right? And we've got the data to show you how much dollars you're going to make in a second here, but you're seeing a nice steady flat data point. Yeah. Yeah. So probably kind of like what is worth mentioning here just to follow us agree you don't need to have an app here. We are talking about web push notifications.

28:52>> Yeah. So the one that jumps ups in your browser, it can be on laptop. It can be on your mobile device. So you don't have to have an app. >> You're just copying and pasting a code, right? >> Yeah. Yeah. Yeah. Very very very easy. It's kind of vast majority browser support support those web push notifications. So this is just what Jim you said. This is just underutilized channel. It has metrics. It's it's free money. It has all the metrics >> that are really really great. but just very few brands using it and utilizing the channel. So really encourage you to to to to try and to use it if you do not do it yet. Well, let's jump over to this next slide because this is going to show you the dollars per channel by campaign for campaigns only. So we're going to do this and then we'll do it in automations. This is what the value of each line. So blue is email, pink is text, and the other blue

29:44is push, right? The dark blue is push. So you can see the values per message here, which I think is super interesting because every one of them is producing value. >> Yeah. >> What do you think, Chase? >> Yeah, this to me just illustrates that you need them all. I think a lot of people are worried about them cannibalizing them competing. I think they're actually complimentary. I think each of them lends itself to a different thing. email is for like being kind of long for gives you scale. SMS is really kind of high urgency and push is urgency and and also visibility. So, I really think you need all of these and most people probably have one or two and there's no reason that you shouldn't double down on the ones you have and just add the new ones. So, I would try to add those ASAP ahead of Q4 and you know if it gets pushed to Q1 that's okay too but start doing all of this.

30:29>> Reus anything else? >> Yeah. >> Yeah. Let's let's look at it in the automation side too cuz I'm sure people are curious what does it look like now? Email is dominating on the automation side which is kind of showing you the automation value there. But look at the dollar per text on email SMS. But again going back to it look at push again free money. Like there's a lot of value there that people aren't doing literally by just adding it. Any final thoughts on that? Yeah. So push absolutely we already touched this but email email is still the king and still the most preferred channel for by by the customers and and yeah so you know it will not die anytime soon. This is probably my my main take takeaway here and and we see that automations and there is another angle which is very important to mention that still brands use email for automations way more than they use SMS. and SMS still kind of what we see among our customer base

31:23that you know emails emails both SMS sorry campaigns and automations and we already touched 2% of traffic generates 37% of orders with SMS it's an opposite it's it's not being used enough in automation so I think this is one of the reasons just it's just being underutilized >> yeah one final thing to say is when you look at all of these on a per message basis versus the last slide. All of these automations drive more per email text, you know, push than all the above.

31:57So, please double down. Don't set and forget these. Your homework assignment is tonight when you get to your hotel room, go run some AB tests. Go add some more automations. Go add push. That's kind of the the homework assignment.

Final Thoughts and Recommendations

32:10>> Yeah. Any final thoughts as we kind of go through this final I mean, we've gone through all the data here. So, we've got the data here. This is how you download the data. Everyone wants to look at exactly this data. And we're not just this data what you saw, but we have that that links to the Excel of the raw data. So you can literally see an Excel and you can go play with it and flick it around too and do whatever or of course feed it to chat GPT and kind of play with it yourself. That's what I would do obviously. But any final thoughts before we wrap this thing up guys?

32:37>> Good luck in Q4. >> Good luck in Q4 and it overall overall kind of sending more and more emails. So that's what we touched. Yeah. Especially in campaigns. So probably that's my couple piece of advice would be first always keep collecting and refreshing your subscriber list. Yeah, always keep collecting new subscribers. any channels you use at checkouts, popups, it's super super important. That's if if the list is aging, the results are going down. Then you can send more. That's okay. If you keep your list fresh thing, use SMS and use push my div notifications. All three channels together essentially.

33:17Absolutely. With that being said, guys, this is Chase Diamond Reus Loris. Thank you guys very much for presenting this data. Thank you Omnisan for the for the data and good luck. Awesome. >> Thank you.