31:31Miami 2025
Miami 2025
Scaling Meta Ad Creative with Nicklas Larsen
Nicklas Larsen lays out a research-led system for producing and testing more creative angles. Learn how customer insights, AI-assisted research, and a repeatable production process fit together.
Watch it. Put it to work.
ABOUT THIS SESSION
Build angles from customer evidence.
Nicklas Larsen lays out a research-led system for producing and testing more creative angles. Learn how customer insights, AI-assisted research, and a repeatable production process fit together.
For ecommerce founders, marketers, and operators working on paid media & creative.
- Speaker
- Nicklas Larsen
Founder, Larsen Digital - Recorded at
- Miami 2025 ↗
April 2025
Speaker roles and platform examples reflect the session’s original context. This is an archived conversation.
TAKE IT BACK TO YOUR DESK
Ideas to put to work.
- 01
Build angles from customer evidence
Use AI to organize research into creative angles rather than substituting it for customer understanding.
Read this part · 03:23 ↓ - 02
Research the product and the buyer
Connect what the product does with the reasons people care about it.
Read this part · 09:17 ↓ - 03
Build a production and learning loop
Treat creative deployment as an ongoing process of testing and iteration.
Read this part · 12:35 ↓
READ THE SESSION
The edited transcript.
A condensed, edited reading version based on the YouTube captions and session chapters. Repetition and unclear audience audio have been removed; the discussion is paraphrased for clarity, rather than presented as a verbatim transcript. Timestamps refer to the original video.
Original recording on YouTube ↗Build angles from customer evidence
Use AI to organize research into creative angles rather than substituting it for customer understanding. Nicklas describes a process that combines product information, market context, and customer feedback. The goal is a useful catalog of messages the team can produce and test, not simply more variations of the same advertisement.
Research the product and the buyer
Connect what the product does with the reasons people care about it. Customer reviews and market research help reveal different needs, objections, and emotional motivations. Nicklas connects those findings to creative choices so that broader platform targeting still receives specific, relevant messages.
Build a production and learning loop
Treat creative deployment as an ongoing process of testing and iteration. The session moves from research into execution, including how to expand creative output and evaluate what works. Throughput matters, but the team also needs to learn which angles deserve further investment.
KEEP THE IDEAS COMING
Stay in the conversation.
3 SESSIONSPLAY IT BACK. PUT IT TO WORK.
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