32:58Miami 2025
San Diego 2025
Subscription Growth and Unit Economics with Jordan Menard
Jordan Menard connects acquisition costs, creative output, product experience, retention, and advocacy into a practical way to think about subscription growth.
Watch it. Put it to work.
ABOUT THIS SESSION
Make the growth engine work.
Jordan Menard connects acquisition costs, creative output, product experience, retention, and advocacy into a practical way to think about subscription growth.
For subscription founders and growth teams trying to make acquisition economics work over time.
- Speaker
- Jordan Menard
Co-Founder, Instant Hydration - Recorded at
- San Diego 2025 ↗
September 2025
Speaker roles and platform examples reflect the session’s original context. This is an archived conversation.
TAKE IT BACK TO YOUR DESK
Ideas to put to work.
- 01
Connect acquisition to the customer experience
Review acquisition, fulfillment, retention, and advocacy as connected parts of one system.
Read this part · 05:10 ↓ - 02
Combine the math with creative output
Pair a clear economic target with a sustainable process for producing and learning from creative.
Read this part · 11:35 ↓ - 03
Make the acquisition cost workable
Use observed acquisition costs to pressure-test the offer and repeat-purchase model.
Read this part · 19:13 ↓ - 04
Build a creative engine around real stories
Turn customer experiences into new creative concepts and keep the production loop active.
Read this part · 26:19 ↓ - 05
Make the product worth repeating
Use the reasons customers keep buying to improve both the product journey and acquisition message.
Read this part · 31:32 ↓
READ THE SESSION
The edited transcript.
A condensed, edited reading version based on the YouTube captions and session chapters. Repetition and unclear audience audio have been removed; the discussion is paraphrased for clarity, rather than presented as a verbatim transcript. Timestamps refer to the original video.
Original recording on YouTube ↗Connect acquisition to the customer experience
Jordan describes growth as a system in which acquisition, retention, and advocacy reinforce one another. A successful first order matters, but so does what the customer experiences afterward and whether they want to bring someone else into the brand.
One customer story begins as a fulfillment problem and becomes an opportunity to listen and help. That illustrates why the growth conversation cannot end at the ad account. Operational mistakes and thoughtful responses both affect the relationship that future revenue depends on.
Combine the math with creative output
The talk places unit economics and creative production beside each other. A brand needs to understand what it can afford to spend and keep producing work that reaches potential customers. Neither activity removes the need for the other.
Jordan pushes against treating growth as a single trick that can be copied into any account. The useful work is learning the business’s constraints and building a process that can operate inside them while generating new creative opportunities.
Make the acquisition cost workable
Jordan asks the audience to recognize the acquisition cost their market and account tend to produce. Instead of endlessly searching for a dramatically lower number, examine what would make that cost viable through a better offer, repeat behavior, and post-purchase experience.
This is a framing for the business, not permission to ignore losses. Any reliance on later purchases needs evidence from actual customers and enough cash to support the timing. The talk’s central challenge is to improve the model rather than depend on a media-buying shortcut.
Build a creative engine around real stories
Whitelisting and narrative creative are part of the discussion about finding more ways to communicate the product. Jordan emphasizes a consistent engine for generating material rather than waiting for one extraordinary ad.
Customer language is especially useful because it describes value in the terms people actually experience. Feed those observations back into the creative process. The message can then reflect the product’s role in someone’s life instead of relying only on claims the brand wants to make.
Make the product worth repeating
The retention discussion returns to the product itself. Email and SMS cannot make up for an experience that customers do not want again. Taste, effect, routine, and perceived value shape the decision to reorder.
Jordan describes a customer noticing the product most on days they did not take it, and bringing that observation into marketing. This connects product use with acquisition messaging: the reasons people stay can become clues about what future customers should understand.
KEEP THE IDEAS COMING
Stay in the conversation.
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