40:13Retention Reimagined 2025
San Diego 2024
Beyond Subscribe and Save with Bryan Starck
Bryan Starck explains six approaches to growing recurring revenue, from a stronger offer to better onboarding and renewal communication. Recorded at San Diego 2024.
Watch it. Put it to work.
ABOUT THIS SESSION
Strengthen the reason to subscribe.
Bryan Starck explains six approaches to growing recurring revenue, from a stronger offer to better onboarding and renewal communication. Recorded at San Diego 2024.
For ecommerce founders, marketers, and operators working on subscriptions.
- Speaker
- Bryan Starck
Founder, 100 Celsius - Recorded at
- San Diego 2024 ↗
September 2024
Speaker roles and platform examples reflect the session’s original context. This is an archived conversation.
TAKE IT BACK TO YOUR DESK
Ideas to put to work.
- 01
Strengthen the reason to subscribe
A compelling subscription needs more than a recurring charge.
Read this part · 08:31 ↓ - 02
Sell the longer-term product experience
The customer’s mindset influences whether the subscription feels useful.
Read this part · 14:53 ↓ - 03
Turn renewal into a useful interaction
A reminder can do more than announce the next bill.
Read this part · 19:58 ↓
READ THE SESSION
The edited transcript.
A condensed, edited reading version based on the YouTube captions and session chapters. Repetition and unclear audience audio have been removed; the discussion is paraphrased for clarity, rather than presented as a verbatim transcript. Timestamps refer to the original video.
Original recording on YouTube ↗Strengthen the reason to subscribe
A compelling subscription needs more than a recurring charge. Bryan discusses the offer and how it is presented to customers. He connects acquisition with explaining the ongoing value of the product, helping customers understand why a longer relationship makes sense.
Sell the longer-term product experience
The customer’s mindset influences whether the subscription feels useful. Bryan discusses presenting the product as part of an ongoing routine rather than a single order. This connects the promise made at acquisition with the experience the customer needs after subscribing.
Turn renewal into a useful interaction
A reminder can do more than announce the next bill. Bryan explores renewal communication and onboarding as opportunities to reinforce value. The session links these touchpoints with retention, giving teams a way to review the experience between recurring orders.
KEEP THE IDEAS COMING
Stay in the conversation.
3 SESSIONSPLAY IT BACK. PUT IT TO WORK.
YOUR NEXT STEP: IN THE ROOM
Bring your questions.
Meet your people.
Join Commerce Roundtable in 2027 for focused learning and conversations with people working through the same challenges.