35:27Austin 2026
San Diego 2025
Creating Winning Ads with AI and Alex Cooper
Alex Cooper shows how AI can support research, ideation, copy, and visual production. The session keeps direct-response fundamentals at the center of a faster creative workflow.
Watch it. Put it to work.
ABOUT THIS SESSION
Research before generating.
Alex Cooper shows how AI can support research, ideation, copy, and visual production. The session keeps direct-response fundamentals at the center of a faster creative workflow.
For ecommerce founders, marketers, and operators working on brand & creative.
- Speaker
- Alex Cooper
Co-Founder, Ad Create - Recorded at
- San Diego 2025 ↗
September 2025
Speaker roles and platform examples reflect the session’s original context. This is an archived conversation.
TAKE IT BACK TO YOUR DESK
Ideas to put to work.
- 01
Research before generating
Use customer understanding and observed content behavior to shape the idea.
Read this part · 04:07 ↓ - 02
Turn observations into testable concepts
Use AI to develop angles while keeping the audience and message explicit.
Read this part · 08:12 ↓ - 03
Keep direct response skills central
Improve hooks, copy, and storytelling before expecting production tools to fix an ad.
Read this part · 15:23 ↓
READ THE SESSION
The edited transcript.
A condensed, edited reading version based on the YouTube captions and session chapters. Repetition and unclear audience audio have been removed; the discussion is paraphrased for clarity, rather than presented as a verbatim transcript. Timestamps refer to the original video.
Original recording on YouTube ↗Research before generating
Alex starts creative development with research rather than a request for random ad variations. Customer concerns and examples of content that earns attention provide useful inputs. AI can help organize and develop those inputs, but the quality of the resulting idea still depends on what the team understands about the audience.
Turn observations into testable concepts
The session connects organic content observations with paid creative development. A format or message that earns attention can suggest an idea worth testing. Alex treats AI as a way to accelerate exploration and execution, while the marketer decides what the concept is meant to communicate and why it should matter.
Keep direct response skills central
Alex warns that more sophisticated generation tools do not compensate for weak marketing fundamentals. Creative teams still need to understand persuasion, structure, and the audience’s awareness. AI can help produce the asset, but the underlying reasoning determines whether it has a useful job in the campaign.
KEEP THE IDEAS COMING
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