32:57Austin 2026
San Diego 2025
Brand and Creator Partnerships with Robyn Nissim
Robyn Nissim explains how social and influencer teams can connect brand building with revenue. She shares lessons on creator partnerships, content testing, and organizing the work behind a scalable program.
Watch it. Put it to work.
ABOUT THIS SESSION
Give social a business purpose.
Robyn Nissim explains how social and influencer teams can connect brand building with revenue. She shares lessons on creator partnerships, content testing, and organizing the work behind a scalable program.
For ecommerce founders, marketers, and operators working on creators & social commerce.
- Speaker
- Robyn Nissim
Founder, Social Proof Agency - Recorded at
- San Diego 2025 ↗
September 2025
Speaker roles and platform examples reflect the session’s original context. This is an archived conversation.
TAKE IT BACK TO YOUR DESK
Ideas to put to work.
- 01
Give social a business purpose
Connect creator work to brand positioning and measurable outcomes.
Read this part · 00:28 ↓ - 02
Connect the teams behind the content
Make social and influencer work a bridge between brand and performance.
Read this part · 10:00 ↓ - 03
Test before dismissing an idea
Let audience response guide iteration, and secure the rights needed to reuse successful content.
Read this part · 21:00 ↓
READ THE SESSION
The edited transcript.
A condensed, edited reading version based on the YouTube captions and session chapters. Repetition and unclear audience audio have been removed; the discussion is paraphrased for clarity, rather than presented as a verbatim transcript. Timestamps refer to the original video.
Original recording on YouTube ↗Give social a business purpose
Social can sit between brand and performance, translating identity into content people want to engage with. Robyn argues that the work should not be evaluated as an isolated posting calendar. A clear understanding of the brand and its goals helps creators contribute to the business rather than simply produce more assets.
Connect the teams behind the content
Robyn describes successful organizations in which social and influencer teams connect brand storytelling with revenue-focused execution. The structure matters because ideas, audience feedback, and performance learning need to move between teams. Treating each group as a separate operation makes that exchange harder.
Test before dismissing an idea
A product-content example shows how a video that initially seemed unpromising helped create a bestseller. Rights to the original material enabled new cutdowns and advertising when inventory returned. Robyn’s process is to generate ideas, test, learn, and iterate rather than rely entirely on internal taste.
KEEP THE IDEAS COMING
Stay in the conversation.
3 SESSIONSPLAY IT BACK. PUT IT TO WORK.
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