41:50Miami 2025
San Diego 2024
Creator Acquisition with Divi, Solawave, and Social Snowball
Noah Tucker, Lauren Bonfig, and Andrew Silberstein discuss recruiting and retaining creators, customer affiliates, and the relationship between organic content and paid acquisition.
Watch it. Put it to work.
ABOUT THIS SESSION
Retain the creators who fit.
Noah Tucker, Lauren Bonfig, and Andrew Silberstein discuss recruiting and retaining creators, customer affiliates, and the relationship between organic content and paid acquisition.
For ecommerce founders, marketers, and operators working on creators & influencers.
- Speakers
- Noah Tucker
Founder & CEO, Social Snowball - Lauren Bonfig
Senior Director of Partnerships & Paid Social Content, Divi - Andrew Silberstein
Founder & CEO, Solawave - Recorded at
- San Diego 2024 ↗
September 2024
Speaker roles and platform examples reflect the session’s original context. This is an archived conversation.
TAKE IT BACK TO YOUR DESK
Ideas to put to work.
- 01
Retain the creators who fit
A creator program needs ongoing relationships, not only recruitment.
Read this part · 06:17 ↓ - 02
Give customers a path into the program
Existing customers can become affiliates because they already know the product.
Read this part · 10:50 ↓ - 03
Connect organic content and paid media
Creator content can serve different roles across the marketing mix.
Read this part · 30:36 ↓
READ THE SESSION
The edited transcript.
A condensed, edited reading version based on the YouTube captions and session chapters. Repetition and unclear audience audio have been removed; the discussion is paraphrased for clarity, rather than presented as a verbatim transcript. Timestamps refer to the original video.
Original recording on YouTube ↗Retain the creators who fit
A creator program needs ongoing relationships, not only recruitment. The panel discusses how brands keep creators engaged and build a program around people who understand the product. This makes retention of partners part of the acquisition strategy itself.
Give customers a path into the program
Existing customers can become affiliates because they already know the product. The discussion connects that opportunity with the need to monitor fraud and manage the program carefully. Expanding participation still requires a clear operating process and an understanding of the value each relationship creates.
Connect organic content and paid media
Creator content can serve different roles across the marketing mix. The speakers compare organic and paid approaches, then return to nurturing creator relationships. The goal is to develop content and partnerships that continue to produce value rather than evaluating each post as an isolated transaction.
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