44:39San Diego 2024
Miami 2025
Building an Influencer Revenue Channel with Aspire and CeraVe
Jon Mitchell and Kirby Reynolds discuss creator briefs, campaign goals, content performance, and lasting partnerships. For teams making influencer programs a repeatable part of their marketing strategy.
Watch it. Put it to work.
ABOUT THIS SESSION
Define the brief and the goal.
Jon Mitchell and Kirby Reynolds discuss creator briefs, campaign goals, content performance, and lasting partnerships. For teams making influencer programs a repeatable part of their marketing strategy.
For ecommerce founders, marketers, and operators working on creators & influencers.
- Speakers
- Jon Mitchell
VP of Sales, Aspire - Kirby Reynolds
Creative Brand Strategist, CeraVe - Recorded at
- Miami 2025 ↗
April 2025
Speaker roles and platform examples reflect the session’s original context. This is an archived conversation.
TAKE IT BACK TO YOUR DESK
Ideas to put to work.
- 01
Define the brief and the goal
Give creators a clear understanding of the brand and the purpose of the campaign.
Read this part · 01:51 ↓ - 02
Choose metrics that fit the campaign
Decide what success means before judging the results.
Read this part · 10:01 ↓ - 03
Build trust beyond a single post
Creator relationships matter when content moves into paid media.
Read this part · 13:30 ↓
READ THE SESSION
The edited transcript.
A condensed, edited reading version based on the YouTube captions and session chapters. Repetition and unclear audience audio have been removed; the discussion is paraphrased for clarity, rather than presented as a verbatim transcript. Timestamps refer to the original video.
Original recording on YouTube ↗Define the brief and the goal
Give creators a clear understanding of the brand and the purpose of the campaign. The panel discusses what needs to be decided before content is produced. A useful brief connects objectives with execution while leaving room for the creator to make something that resonates with their audience.
Choose metrics that fit the campaign
Decide what success means before judging the results. The discussion covers reporting, brand moments, and performance expectations. Different campaigns can serve different purposes, so a team needs to connect the measurement approach with the objective instead of treating every creator post as the same kind of asset.
Build trust beyond a single post
Creator relationships matter when content moves into paid media. The conversation connects whitelisting, contracts, and performance with the trust needed for a lasting partnership. It also considers the human connection behind effective content and why authenticity remains important as AI tools enter the process.
KEEP THE IDEAS COMING
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3 SESSIONSPLAY IT BACK. PUT IT TO WORK.
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