19:30Miami 2025
San Diego 2024
Direct Mail Growth with PostPilot, Bums & Roses, and Fresh Clean Threads
Michael Epstein, Bryant Jaquez, and Brendan Roeschel discuss direct mail across acquisition, reactivation, and Q4 campaigns. For marketers evaluating audiences, creative, and a broader channel mix.
Watch it. Put it to work.
ABOUT THIS SESSION
Define the audience before the channel.
Michael Epstein, Bryant Jaquez, and Brendan Roeschel discuss direct mail across acquisition, reactivation, and Q4 campaigns. For marketers evaluating audiences, creative, and a broader channel mix.
For ecommerce founders, marketers, and operators working on acquisition.
- Speakers
- Michael Epstein
Co-CEO, PostPilot - Bryant Jaquez
CMO, Bums & Roses - Brendan Roeschel
SVP of Marketing, Fresh Clean Threads - Recorded at
- San Diego 2024 ↗
September 2024
Speaker roles and platform examples reflect the session’s original context. This is an archived conversation.
TAKE IT BACK TO YOUR DESK
Ideas to put to work.
- 01
Define the audience before the channel
Top-of-funnel audiences differ by product and customer lifecycle.
Read this part · 01:58 ↓ - 02
Match the campaign to its job
Direct mail can support acquisition and customer reactivation.
Read this part · 04:01 ↓ - 03
Plan targeting and Q4 together
Seasonal campaigns benefit from an audience plan before the rush.
Read this part · 11:38 ↓
READ THE SESSION
The edited transcript.
A condensed, edited reading version based on the YouTube captions and session chapters. Repetition and unclear audience audio have been removed; the discussion is paraphrased for clarity, rather than presented as a verbatim transcript. Timestamps refer to the original video.
Original recording on YouTube ↗Define the audience before the channel
Top-of-funnel audiences differ by product and customer lifecycle. The panel uses examples such as expecting parents and gift buyers to explain why timing matters. Direct mail planning starts with who the brand wants to reach and what is happening in that person’s life.
Match the campaign to its job
Direct mail can support acquisition and customer reactivation. The speakers compare strategies and brand examples rather than presenting one campaign type as the only option. This helps teams consider how the channel fits alongside the rest of their marketing activity.
Plan targeting and Q4 together
Seasonal campaigns benefit from an audience plan before the rush. The discussion moves from Q4 integration into data and targeting. The speakers explore how brands can use customer information to choose recipients and make direct mail part of a coordinated campaign.
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