19:30Miami 2025
San Diego 2024
New Customer Acquisition with Nift and Wantable
Elery Pfeffer and Samantha Taslim discuss Wantable’s experience testing Nift as an acquisition channel, including adoption, scaling, and evaluating a new source of customers.
Watch it. Put it to work.
ABOUT THIS SESSION
Understand how the channel reaches customers.
Elery Pfeffer and Samantha Taslim discuss Wantable’s experience testing Nift as an acquisition channel, including adoption, scaling, and evaluating a new source of customers.
For ecommerce founders, marketers, and operators working on acquisition.
- Speakers
- Elery Pfeffer
Founder & CEO, Nift - Samantha Taslim
Director of Growth Marketing, Wantable - Recorded at
- San Diego 2024 ↗
September 2024
Speaker roles and platform examples reflect the session’s original context. This is an archived conversation.
TAKE IT BACK TO YOUR DESK
Ideas to put to work.
- 01
Understand how the channel reaches customers
Evaluate the mechanism behind a new acquisition opportunity.
Read this part · 01:51 ↓ - 02
Use a case study to examine adoption
Wantable’s experience provides a concrete example of trying a new channel.
Read this part · 04:12 ↓ - 03
Ask what changes when you scale
An initial test and a larger program raise different questions.
Read this part · 07:30 ↓
READ THE SESSION
The edited transcript.
A condensed, edited reading version based on the YouTube captions and session chapters. Repetition and unclear audience audio have been removed; the discussion is paraphrased for clarity, rather than presented as a verbatim transcript. Timestamps refer to the original video.
Original recording on YouTube ↗Understand how the channel reaches customers
Evaluate the mechanism behind a new acquisition opportunity. Elery explains Nift before the conversation moves into Wantable’s experience. This gives the case study context: where customers encounter the offer and how that experience differs from established advertising channels.
Use a case study to examine adoption
Wantable’s experience provides a concrete example of trying a new channel. Samantha discusses the brand’s use of Nift and the path into adoption. The conversation is useful for teams considering what they need to learn before committing more resources to an unfamiliar source of customers.
Ask what changes when you scale
An initial test and a larger program raise different questions. The speakers discuss scaling the channel and then answer audience questions. The session connects the early adoption story with the operational and measurement considerations of making a new channel part of the acquisition mix.
KEEP THE IDEAS COMING
Stay in the conversation.
3 SESSIONSPLAY IT BACK. PUT IT TO WORK.
YOUR NEXT STEP: IN THE ROOM
Bring your questions.
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