44:22Austin 2026
San Diego 2025
Snapchat Ads and Measurement with Northbeam
Ryan Kovach and Gabe Piacentini discuss Snapchat performance, attribution blind spots, and the signals needed to evaluate a channel. The session connects measurement choices with offers and creative execution.
Watch it. Put it to work.
ABOUT THIS SESSION
Question a single attribution view.
Ryan Kovach and Gabe Piacentini discuss Snapchat performance, attribution blind spots, and the signals needed to evaluate a channel. The session connects measurement choices with offers and creative execution.
For ecommerce founders, marketers, and operators working on paid media & measurement.
- Speakers
- Ryan Kovach
Head of Media Strategy, Northbeam - Gabe Piacentini
Business Development Lead, Snapchat - Recorded at
- San Diego 2025 ↗
September 2025
Speaker roles and platform examples reflect the session’s original context. This is an archived conversation.
TAKE IT BACK TO YOUR DESK
Ideas to put to work.
- 01
Question a single attribution view
Compare measurement lenses before concluding that a channel does not work.
Read this part · 02:30 ↓ - 02
Adapt execution to the platform
Test offers and creative with the channel’s audience and behavior in mind.
Read this part · 09:21 ↓ - 03
Improve signal quality
Make sure useful customer and conversion data reaches the systems making decisions.
Read this part · 22:53 ↓
READ THE SESSION
The edited transcript.
A condensed, edited reading version based on the YouTube captions and session chapters. Repetition and unclear audience audio have been removed; the discussion is paraphrased for clarity, rather than presented as a verbatim transcript. Timestamps refer to the original video.
Original recording on YouTube ↗Question a single attribution view
The discussion opens with the limitations of how performance is credited. Different systems can tell different stories about the same media investment. Ryan and Gabe examine why a channel’s role may not be visible through last click alone and why a more complete measurement approach helps teams make decisions.
Adapt execution to the platform
The conversation connects measurement with the practical work of campaign design. A platform is not simply another place to paste an existing strategy. Offers, creative, and customer acquisition metrics need to be evaluated together, with attention to what is actually happening in the business as spending changes.
Improve signal quality
Better measurement requires usable inputs. The session closes by returning to signal quality and the way data informs platform optimization and business analysis. The aim is to build confidence from a coherent view of performance rather than a single favorable number in a channel dashboard.
KEEP THE IDEAS COMING
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