23:17Miami 2025
San Diego 2024
Unconventional Brand Growth: Lessons from DTC Operators
Operators from Portland Leather Goods, Mini Katana, Nood, and other brands compare channel choices, community building, and product innovation. For founders looking beyond a standard growth playbook.
Watch it. Put it to work.
ABOUT THIS SESSION
Build a channel mix that fits the brand.
Operators from Portland Leather Goods, Mini Katana, Nood, and other brands compare channel choices, community building, and product innovation. For founders looking beyond a standard growth playbook.
For ecommerce founders, marketers, and operators working on brand building.
- Speakers
- Curtis Matsko
Founder & CEO, Portland Leather Goods - Isaac Medeiros
Founder, Mini Katana & Kanpai Foods - Bryan Cano
Brand Operator, Nood & True Classic - Dylan Jones
Brand Operator, Podium Nutrition & Buddies Gum - Recorded at
- San Diego 2024 ↗
September 2024
Speaker roles and platform examples reflect the session’s original context. This is an archived conversation.
TAKE IT BACK TO YOUR DESK
Ideas to put to work.
- 01
Build a channel mix that fits the brand
Different businesses find traction through different channels.
Read this part · 02:44 ↓ - 02
Treat community as part of growth
Customer relationships can influence more than the next campaign.
Read this part · 07:03 ↓ - 03
Keep product innovation in the growth discussion
Marketing and product decisions are connected.
Read this part · 14:08 ↓
READ THE SESSION
The edited transcript.
A condensed, edited reading version based on the YouTube captions and session chapters. Repetition and unclear audience audio have been removed; the discussion is paraphrased for clarity, rather than presented as a verbatim transcript. Timestamps refer to the original video.
Original recording on YouTube ↗Build a channel mix that fits the brand
Different businesses find traction through different channels. The panel compares growth experiences across categories rather than offering a universal media mix. Their examples connect the choice of channel with the product, audience, and capabilities of the team running the business.
Treat community as part of growth
Customer relationships can influence more than the next campaign. The operators discuss community and how it supports their brands. The conversation connects audience participation with understanding what customers value and creating reasons for them to keep paying attention.
Keep product innovation in the growth discussion
Marketing and product decisions are connected. The panel explores innovation alongside channel strategy and community, showing how operators think about new opportunities. The audience questions extend the discussion into the practical tradeoffs of applying those ideas inside a growing business.
KEEP THE IDEAS COMING
Stay in the conversation.
3 SESSIONSPLAY IT BACK. PUT IT TO WORK.
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