25:05Austin 2026
Austin 2026
Women in Ecommerce: Leadership, Visibility, and Career Growth
Liz Krupka, Phoenix Ha, and Alex Greifeld discuss pricing, career decisions, visibility, and making room for more women in ecommerce. The panel shares practical lessons from agency, brand, and consulting work.
Watch it. Put it to work.
ABOUT THIS SESSION
Price your expertise with conviction.
Liz Krupka, Phoenix Ha, and Alex Greifeld discuss pricing, career decisions, visibility, and making room for more women in ecommerce. The panel shares practical lessons from agency, brand, and consulting work.
For ecommerce founders, marketers, and operators working on leadership & operations.
- Speakers
- Liz Krupka
Founder and Owner, Nomadd Marketing - Phoenix Ha
VP of Social Commerce, Instant Hydration - Alex Greifeld
Founder, No Best Practices - Recorded at
- Austin 2026 ↗
April 2026
Speaker roles and platform examples reflect the session’s original context. This is an archived conversation.
TAKE IT BACK TO YOUR DESK
Ideas to put to work.
- 01
Price your expertise with conviction
Recognize the value of your work and challenge the habit of underselling it.
Read this part · 02:22 ↓ - 02
Practice taking up space
Build visibility through sharing ideas, asking questions, and participating in the room.
Read this part · 09:33 ↓ - 03
Open doors for other people
Use mentorship and invitations to broaden who gets heard and who gets on stage.
Read this part · 21:27 ↓
READ THE SESSION
The edited transcript.
A condensed, edited reading version based on the YouTube captions and session chapters. Repetition and unclear audience audio have been removed; the discussion is paraphrased for clarity, rather than presented as a verbatim transcript. Timestamps refer to the original video.
Original recording on YouTube ↗Price your expertise with conviction
Phoenix describes standing firm on compensation as a turning point in her career. The discussion connects pricing and career choices to confidence and clear priorities. Alex reflects on how becoming a parent clarified what mattered and helped motivate the decision to build an independent consulting business.
Practice taking up space
The panel discusses ways people can hold themselves back, including avoiding public posts or uncomfortable conversations. Speaking up is framed as a practice rather than a personality trait. The speakers also talk about responding to difficult experiences and questioning advice that may not fit their own goals.
Open doors for other people
Mentors and people willing to make an introduction can change a career’s direction. The panel extends that idea to the industry itself: more participation requires deliberate invitations and opportunities. Audience questions explore marketing blind spots, being heard in loud rooms, and bringing more women into event conversations.
KEEP THE IDEAS COMING
Stay in the conversation.
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YOUR NEXT STEP: IN THE ROOM
Bring your questions.
Meet your people.
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