37:15Miami 2025
Retention Reimagined 2025
Email Deliverability with Jimmy Kim and Chase Dimond
Jimmy Kim and Chase Dimond discuss deliverability, inbox placement, and practical ways to improve an email program. An archived conversation from Retention Reimagined 2025.
Watch it. Put it to work.
ABOUT THIS SESSION
Separate delivery from inbox placement.
Jimmy Kim and Chase Dimond discuss deliverability, inbox placement, and practical ways to improve an email program. An archived conversation from Retention Reimagined 2025.
For ecommerce founders, marketers, and operators working on email & retention.
- Speakers
- Jimmy Kim
Founder, Commerce Roundtable - Chase Dimond
Partner, Structured - Recorded at
- Retention Reimagined 2025 ↗
March 2025
Speaker roles and platform examples reflect the session’s original context. This is an archived conversation.
TAKE IT BACK TO YOUR DESK
Ideas to put to work.
- 01
Separate delivery from inbox placement
An accepted message is not the same as an engaged reader.
Read this part · 06:14 ↓ - 02
Understand the Promotions tab in context
Inbox categories are part of the recipient’s email experience.
Read this part · 15:40 ↓ - 03
Improve the program behind the send
Content and sending practices are part of the deliverability discussion.
Read this part · 25:28 ↓
READ THE SESSION
The edited transcript.
A condensed, edited reading version based on the YouTube captions and session chapters. Repetition and unclear audience audio have been removed; the discussion is paraphrased for clarity, rather than presented as a verbatim transcript. Timestamps refer to the original video.
Original recording on YouTube ↗Separate delivery from inbox placement
An accepted message is not the same as an engaged reader. Jimmy and Chase discuss the distinctions behind email delivery and deliverability. The conversation gives marketers context for interpreting email performance rather than treating a single delivery metric as proof that the program is healthy.
Understand the Promotions tab in context
Inbox categories are part of the recipient’s email experience. The panel discusses the Promotions tab and the assumptions marketers make about it. Their advice is presented in the context of the 2025 session, with attention to how placement and engagement relate to the wider program.
Improve the program behind the send
Content and sending practices are part of the deliverability discussion. The speakers share practical considerations and answer audience questions about improving performance. The emphasis is on understanding the underlying email program rather than expecting one isolated change to guarantee inbox placement.
KEEP THE IDEAS COMING
Stay in the conversation.
3 SESSIONSPLAY IT BACK. PUT IT TO WORK.
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