37:15Miami 2025
Retention Reimagined 2025
Post-Purchase Email: Nurture or Die with Greg Zakowicz
Greg Zakowicz explains how better post-purchase communication can strengthen customer relationships. Learn how segmentation and relevant content improve the experience after the first order.
Watch it. Put it to work.
ABOUT THIS SESSION
Evaluate the experience after checkout.
Greg Zakowicz explains how better post-purchase communication can strengthen customer relationships. Learn how segmentation and relevant content improve the experience after the first order.
For ecommerce founders, marketers, and operators working on email & retention.
- Speaker
- Greg Zakowicz
Senior Ecommerce Expert, Omnisend - Recorded at
- Retention Reimagined 2025 ↗
March 2025
Speaker roles and platform examples reflect the session’s original context. This is an archived conversation.
TAKE IT BACK TO YOUR DESK
Ideas to put to work.
- 01
Evaluate the experience after checkout
The first order starts another part of the customer journey.
Read this part · 04:11 ↓ - 02
Send education when it is relevant
Useful content depends on the product and the customer’s needs.
Read this part · 08:37 ↓ - 03
Start with practical segmentation
Small improvements can make a program more relevant without a complete rebuild.
Read this part · 18:01 ↓
READ THE SESSION
The edited transcript.
A condensed, edited reading version based on the YouTube captions and session chapters. Repetition and unclear audience audio have been removed; the discussion is paraphrased for clarity, rather than presented as a verbatim transcript. Timestamps refer to the original video.
Original recording on YouTube ↗Evaluate the experience after checkout
The first order starts another part of the customer journey. Greg uses email trends and examples to frame the opportunity for post-purchase communication. The goal is to look at what customers receive after buying and identify where the brand can be more useful.
Send education when it is relevant
Useful content depends on the product and the customer’s needs. Greg discusses post-purchase messages that help people get value from an order, rather than forcing a how-to email into a category that does not need one. Relevance matters more than filling a predetermined sequence.
Start with practical segmentation
Small improvements can make a program more relevant without a complete rebuild. The session connects segmentation with templates and examples that teams can adapt. Greg encourages attention to the customer experience and the next useful message, rather than complexity for its own sake.
KEEP THE IDEAS COMING
Stay in the conversation.
3 SESSIONSPLAY IT BACK. PUT IT TO WORK.
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